Independent street wear brands are one of the fastest growing sectors in the fashion industry. Once reason for this is the presence of social media, and one platform to be specific... Instagram. Instagram has helped brands build a platform from which they can grow their customer base from and it's such a a easy way to do this. You don't have to pay anything, you can get your friends to share your brand with their other friends. The platform offers so much for budding entrepreneurs including offering them a shop function on their page. One brand that is going to look to media platforms like Instagram to help grow their existence is 19th apparel.