How Matcha! brings a winter glow to Marylebone with its enchanting festive light display

Hinton Magazine
16 minutes ago
2 min read

London never falls short when it comes to seasonal sparkle, but this year a small corner of Marylebone has quietly stolen the spotlight. How Matcha! has reimagined its storefront for the season, creating a warm and shimmering escape that feels like it has stepped out of a dream and into one of the city’s most charming streets.

Rather than going grand or over the top, the team has crafted something far more inviting. The exterior is wrapped in a soft, twinkling glow that feels both whimsical and intimate, casting a gentle light across the pavement. It has already begun drawing in a mix of loyal matcha devotees, curious locals and those who wander the city in search of the best Christmas displays.

It is a setting that encourages guests to pause. Some settle in for their daily matcha ritual, others swing by for a warming seasonal drink before continuing their winter stroll through the neighbourhood. Every corner of the scene invites a moment of calm, a rare treat in the middle of London’s festive rush.

It also happens to be an irresistible backdrop. The cosy light cocoon has become a favourite for seasonal photographs, from candid street moments to carefully curated portraits. It is exactly the kind of place that Londoners love to discover at this time of year, a location that feels both stylish and quietly romantic.

For anyone curating guides, roundups or seasonal recommendations, How Matcha! deserves a place on the list. It is a small but striking reminder that the most memorable festive spots are often those that make you feel as if you have stumbled into a little pocket of magic.