Serge Denimes announce Tom Grennan is the face of the Wonder Collection
London-based premium men’s jewellery brand Serge Denimes has
announced it’s new collaboration with singer/songwriter Tom Grennan.
Tom will be the face of the brands ‘Wonder Collection’ which launches
Inspired by the future Olympics taking place in Japan, Serge DeNimes
Wonder collection captures the lasting impression of Japanese antiquity
combined with the contemporary design of modern jewellery. The
collection features pearls, dragons, origami-inspired designs and hybrid
jewellery pieces featuring numerous metals.
All pieces in the collection are hallmarked at the Goldsmith’s Assay Office
to verify the quality of the materials used. The Wonder Collection ranges
from £25 to £120 and features a total of 31 unique pieces.
Founder and Creative Director of Serge DeNimes Oliver Proudlock said:
“With each campaign I try to think of someone who can embody not only
the collection but also the ethos of Serge DeNimes. Creative individuals
who aren’t afraid to break the mould, but instead look to follow their
passions and share it with the world. Tom Grennan does exactly this; his
energy is contagious, his talent unquestionable and his style, the
complete embodiment of this collection. Thinking back to when I
launched Serge DeNimes 9 years ago, I would never have imagined that
we would be creating moments like these with people like Tom and the
entire creative team behind the lense, all of whom I hugely respect and
admire. I hope you love the Wonder Collection as much as we loved
Tom Grennan said: “Fair to say I’m an expressionist, a lover of art, music,
fashion and the aesthetic that sends a message. I have always allowed
myself to be a vehicle of art in many forms that I connect with on multiple
levels. Serge DeNimes stands for integrity and a brotherhood energy that
ignited when I met Oliver Proudlock, someone who has the same overview
and outlook on life, a philosophy of honour, positivity, and high end
accessible art for the masses to take and create. I’m delighted to link with
the team on this amazing collection. We continue to push and create”.