• Hinton Magazine

Serge Denimes announce Tom Grennan is the face of the Wonder Collection

London-based premium men’s jewellery brand Serge Denimes has

announced it’s new collaboration with singer/songwriter Tom Grennan.

Tom will be the face of the brands ‘Wonder Collection’ which launches


Inspired by the future Olympics taking place in Japan, Serge DeNimes

Wonder collection captures the lasting impression of Japanese antiquity

combined with the contemporary design of modern jewellery. The

collection features pearls, dragons, origami-inspired designs and hybrid

jewellery pieces featuring numerous metals.

All pieces in the collection are hallmarked at the Goldsmith’s Assay Office

to verify the quality of the materials used. The Wonder Collection ranges

from £25 to £120 and features a total of 31 unique pieces.

Founder and Creative Director of Serge DeNimes Oliver Proudlock said:

“With each campaign I try to think of someone who can embody not only

the collection but also the ethos of Serge DeNimes. Creative individuals

who aren’t afraid to break the mould, but instead look to follow their

passions and share it with the world. Tom Grennan does exactly this; his

energy is contagious, his talent unquestionable and his style, the

complete embodiment of this collection. Thinking back to when I

launched Serge DeNimes 9 years ago, I would never have imagined that

we would be creating moments like these with people like Tom and the

entire creative team behind the lense, all of whom I hugely respect and

admire. I hope you love the Wonder Collection as much as we loved

making it”

Tom Grennan said: “Fair to say I’m an expressionist, a lover of art, music,

fashion and the aesthetic that sends a message. I have always allowed

myself to be a vehicle of art in many forms that I connect with on multiple

levels. Serge DeNimes stands for integrity and a brotherhood energy that

ignited when I met Oliver Proudlock, someone who has the same overview

and outlook on life, a philosophy of honour, positivity, and high end

accessible art for the masses to take and create. I’m delighted to link with

the team on this amazing collection. We continue to push and create”.

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