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Serge Denimes have launched the Monarchy Collection in style

GLOBAL MENSWEAR BRAND SERGE DENIMES LAUNCHES MONARCHY COLLECTION FEATURING ACTOR AND MODEL RAFFERTY LAW

London-based premium fashion brand Serge DeNimes has announced British actor and model Rafferty Law as the face of their latest collection of men’s jewellery.

With a deep-dive into British heritage, the new Monarchy Collection features traditional designs across silver, gold and rose gold plated products - all with the brand’s unique take on a coat of arms.

Rings, necklaces, earrings, and bracelets have been designed to include evocative features such as coins, portraits, swords, shields, and the crown symbol.

All pieces in the collection are hallmarked at the Goldsmith Assay Office and many designs feature the hallmark prominently to celebrate this.


The deign led brand Serge DeNimes was founded in 2011 by, Oliver Proudlock who has had two passions from a young age, fashion and art. They were the two constants in his upbringing as his mother is a noted designer and photographer. For Oliver, Serge DeNimes is the expression of his creativity and his ambition.


The Monarchy Collection ranges from £18 to £180.

Shop via www.sergedenimes.com.