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  • Writer's pictureHinton Magazine

The Art of the Mumpreneur: Juggling Diapers and Dreams in the Startup World

When it comes to multitasking, few roles can compare to being a mumpreneur—a mother who is also an entrepreneur. Balancing the demands of a growing family and a growing business is no small feat. For many, it's a chaotic dance of priorities and responsibilities, one where the rhythm constantly changes. This article delves into real-life stories of women who've mastered this balance, offering actionable insights for aspiring mumpreneur.


The Juggling Act: Motherhood and Entrepreneurship

The concept of the mumpreneur is relatively new, but it reflects a growing trend among women looking for a work-life balance that aligns with both their personal and professional ambitions. Being a mumpreneur is like wearing two hats at the same time—both equally important, yet vastly different. However, the truth is that with the right mindset, support system, and strategies, it's possible to excel in both roles.

Real Women, Real Stories

Melissa Kieling, PackIt

Melissa Kieling, the founder of PackIt, launched her business right out of her home. She was a single mother going through a divorce when she saw the need for a bag that could keep food cold for extended periods. Between school drop-offs and soccer practices, she managed to build her brand. Today, PackIt is a multi-million dollar business, and Melissa credits her success to disciplined time management and a resilient mindset.

Lisa Sugar, POPSUGAR

Lisa Sugar, co-founder of POPSUGAR, started her venture while being a full-time mom. Her media empire began as a small blog, and she would write content while her kids were asleep or at play-dates. Lisa believes in the power of delegation—both at home and at work. With a supportive spouse and team, she was able to scale POPSUGAR into an internationally recognised brand.

Julie Aigner-Clark, Baby Einstein

The founder of Baby Einstein, Julie Aigner-Clark, was a stay-at-home mum when she started her business. She wanted to create educational content for her children, which led to a line of multimedia products. Julie carved out work hours when her children napped and had "mommy hours" once they woke up. Her business was eventually sold to Disney for an estimated $20 million.

Tips for Aspiring Mumpreneur

Start Small

The idea of launching a full-scale business can be daunting. Start with a small project or service, and allow it to grow organically. Small wins can build confidence and pave the way for larger ventures.

Prioritize and Delegate

Create a priority list for both home and business tasks. Use tools like digital planners or traditional to-do lists. Don’t hesitate to delegate chores at home or tasks in the business to free up your time.


Networking isn't just for corporate ladder climbers. Fellow mumpreneurs and other business owners can offer invaluable advice and opportunities. Social media platforms, local business events, and parenting groups are great places to start.


Amid the chaos, don’t forget to look after yourself. Whether it's a spa day, exercise, or simply a few quiet moments with a book, self-care is vital for maintaining a healthy work-life balance.

Seek and Offer Support

A strong support system can make all the difference. Whether it’s emotional support from friends and family or professional advice from mentors, don’t underestimate the power of a good support network.

Your Dreams Don't Have to Wait

Being a mumpreneur is a fulfilling, albeit challenging journey that merges the best of both worlds—motherhood and entrepreneurship. As demonstrated by the inspiring stories of Melissa Kieling, Lisa Sugar, and Julie Aigner-Clark, success in this arena is achievable with the right strategies, mindset, and support system in place. So, if you're an aspiring mumpreneur, don't wait. Your dreams can co-exist with the beautiful chaos of motherhood. Start laying the groundwork today.


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