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  • Writer's pictureHinton Magazine

Brella Shoppe

Brella Shoppe is not just an umbrella brand, they are quickly establishing themselves as the pinnacle of style and innovation in the world of rainy day accessories. Founded with a commitment to quality and design, Brella Shoppe has quickly become synonymous with durability, functionality, and fashion.

Brella Shoppe

Something that's clear to see is that at Brella Shoppe, quality leads and design follows. It's a brand that was born out of frustration with flimsy, uninspiring umbrellas and a desire to turn rainy days into an opportunity for self-expression. Inspired by the beauty of sunny days and the diversity of life around us, each Brella is infused with creative energy, aimed at lifting spirits and injecting style into even the gloomiest of days.

Brella Shoppe stands apart with its relentless pursuit of quality and innovation:

  • Windproof and Durable: Each Brella is crafted to withstand the elements, featuring windproof, anti-flip fibreglass ribs and wind ventilation capable of withstanding up to 60 mph winds.

  • Innovative Design: The inverted umbrella design allows for easy closing and prevents water from dripping, while the quick-dry, UV-resistant fabric ensures lasting durability and protection.

  • Reflective and Stylish: With a double-layer canopy design and reflective materials, Brella Shoppe umbrellas enhance visibility at night, combining safety with style.

  • Portable and Convenient: Every Brella comes with a lightweight bag for easy carrying, ensuring you're always prepared, rain or shine.

Offering a diverse range of umbrellas, including The Oliver and The Berkley, designed to blend style with functionality. Crafted from Brella Shoppe's signature coated, waterproof, quick-dry, and UV-resistant fabric, these umbrellas are built to withstand the elements. They boast wind ventilation technology capable of enduring up to 60 mph winds, along with a double-layer canopy design and reflective materials that increase visibility at night. Each umbrella is 23 inches in length with 8 panels, providing ample coverage while remaining lightweight and portable with an included Brella bag. The Oliver and The Berkley are just two examples of of Brella Shoppe's commitment to combining durability and fashion, making them essential accessories for those who refuse to let rainy days dampen their style.

The driving force behind Brella Shoppe is Shauna Cowit, an eternal optimist and award-winning marketer. Shauna's journey began with an 8-year tenure on the brand creative team at Nickelodeon, one of the largest and most dynamic children's media brands in the world. "If any brand knows how to be unapologetically authentic, it's Nickelodeon," Shauna says. There, she learned how to break the mould, be loud and silly, all while getting the point across to the audience. This approach, dubbed "following your kidstincts," became a core philosophy for her.

Having worked on marketing campaigns for beloved shows like Blue's Clues, Peppa Pig, PAW Patrol, and many others, Shauna's passion for turning frowns upside down was clear. Her "toxically optimistic attitude" found a new outlet in umbrellas. "I just loved having an outfit-enhancing tool for rainy days that made me want to get out of the house instead of sit, sulk, and raincheck my plans," she told us. It was when her favourite umbrella broke, Shauna realised there was a gap in the market for a high-quality, fashionable umbrella brand in the US.

With multiple Promax, Webby, and Shorty awards under her belt, Shauna spent almost two years of research and development to create a fantastic product. She launched Brella Shoppe with the vision of rebranding umbrellas as fashion accessories. "If we have category leaders in trendy water bottles, toothbrushes, and even tampons, why isn't there a trendy, luxury umbrella brand in the US?" she asks. Brella Shoppe aims to revolutionise the rainy day experience and change the aesthetic of rainy days.

Each Brella is more than just an umbrella; it's an optimistic touch to an otherwise gloomy day. Named after people special to Shauna, like her late dog Miley and her nieces and nephews, each umbrella carries a personal story. The Miley, The Demi, The Flora, The Oliver, and The Berkley aren't just names; they are symbols of the joy and brightness Shauna wants to bring to others through her creative designs.

Brella Shoppe invites you to join their journey. With a dedication to quality, innovation, and style, its clear to see Brella Shoppe has gone to large lenghts to ensure you'll find an umbrella that fits your personality and keeps you protected in style.

You can visit Brella Shoppe today to explore their full range of umbrellas and find the perfect one to brighten up your rainy days.