The creator economy has never stood still, but 2026 marks a shift that feels different. Britain’s influencers, once dismissed as hobbyists with ring lights, now operate as measured professionals reshaping the marketing landscape with precision. Brand budgets are rising, creator expectations are sharpening and the entire industry is evolving into something far more disciplined than the chaotic early years of social fame. This transition is captured in Defining the Creator Econ

Christmas advertising has become a national sport. Once a duel fought on television, it is now a full scale digital contest where supermarkets battle for attention through creators, festive stunts and emotional storytelling. And while Waitrose may have captured hearts with a cinematic romance that set the internet glowing, the data crowns a very different winner. Tesco has taken the throne this year, sweeping engagement, creator partnerships and earned media value with a stra

There is a moment where streaming fatigue takes hold. Playlists blur into one another. Your phone becomes the remote control for every sound in your home. That old stack of CDs sits quietly in a cupboard because nothing in your modern setup plays them anymore. The Majority Oakington feels designed for that exact moment. It steps in as a warm, all in one music system that brings radio, CDs and Bluetooth into a single, familiar box. It does not shout for attention. It simply e

The Majority Moto Plus arrives with the confidence of a product that knows exactly who it is. It is not chasing audiophile purists and it is not pretending to be a luxury centrepiece. Instead it sits in that rare sweet spot where thoughtful design meets everyday practicality. It feels like a turntable created for people who love the simple act of listening rather than the ceremony of over complicated gear. From the first spin it becomes clear that this system has been built

There is a certain ritual to waking up well. For most of us it starts with a reach for the phone which leads straight into emails, notifications and a dose of reality far too early in the day. The Majority Darwin offers a gentler alternative. It is an alarm clock that looks simple at first glance but works its way into your routine with a quiet sense of ease. It does not try to reinvent the morning. It simply improves it. The first thing you notice is the screen. A clear, lar

Influencer marketing has grown up. What began as a scrappy world built on reality TV fame, quick deals, and little oversight has evolved into one of the most scrutinised sectors in modern media. According to new research from Kolsquare, Europe’s leading influencer marketing platform, the UK is now at the forefront of a continent wide shift that is reshaping the expectations placed on brands and creators. Kolsquare’s latest publication, titled Influencer and Social Media Regul