EXG Pro secures major Universal licenses, unlocking a new era of entertainment led accessories

The licensed merchandise landscape is shifting, and EXG Pro is positioning itself firmly at the centre of that momentum. The London based accessories specialist has announced a major expansion of its licensed portfolio through new universal licensing agreements with Universal Products & Experiences, marking a significant step in the brand’s international growth.

The new agreements grant EXG Pro access to a roster of some of the most recognisable franchises in global entertainment. From animated icons to cinematic classics, the expanded portfolio includes Shrek, How to Train Your Dragon, Back to the Future, Jaws, Jurassic Park and Monsters, Inc..

Where pop culture meets function

EXG Pro has built its reputation on blending character driven design with everyday usability. Known for premium collectibles and functional gaming accessories, the brand approaches licensed products not as novelty items, but as objects designed to live comfortably within modern spaces.

Under the new Universal agreements, EXG Pro will develop officially licensed products across its core accessories categories, with a focus on detailed craftsmanship, display ready design and practical function. The aim is to appeal equally to collectors, gamers and everyday consumers who want their favourite franchises integrated seamlessly into their setups.

Rather than chasing gimmicks, the brand’s approach is rooted in longevity. Pieces are designed to be used, displayed and kept, tapping into nostalgia without relying on it alone.

A multigenerational opportunity

What makes this portfolio particularly powerful is its breadth. The Universal franchises now joining EXG Pro’s line up span decades, genres and audiences. Animated worlds sit alongside cult classics, creating crossover appeal that resonates with long time fans and new audiences alike.

For CEO Alan Fenwick, the partnerships represent both creative and strategic alignment. Universal’s catalogue offers instantly recognisable intellectual property with deep emotional connection, while giving EXG Pro the freedom to apply its design led philosophy to brands that have shaped popular culture.

It is a combination that strengthens the company’s position as a go to partner for entertainment led accessories across gaming, gifting and specialist retail.

Expanding global reach

The new licenses also support EXG Pro’s continued international expansion. With launches planned across key retail channels, the Universal portfolio will sit alongside the brand’s existing licensed ranges, further diversifying its offering across film, animation and nostalgia driven IP.

As licensed merchandise continues to evolve beyond simple branding, EXG Pro’s focus on quality and functionality places it in a strong position. These new agreements are not just about scale, but about shaping a more refined category where pop culture objects are designed with intention.

Further product details, imagery and launch timings will be revealed in the coming months. For now, the message is clear. EXG Pro is building a licensed universe that values design as much as fandom, and this latest partnership signals just how far that vision is set to travel.