The biggest shift at this year’s Oscars wasn’t on stage. It was in how the night was experienced. What was once a broadcast-led event is now driven by creators, with influencers shaping what audiences see, engage with and remember. Red carpet interviews, “get ready with me” videos and real-time reactions didn’t sit alongside the ceremony, they became the main event. For brands, that shift is already measurable. According to Kolsquare, the data tells a clear story. Burger King

Fragrance has become one of the most dynamic forces within the beauty industry, evolving far beyond its traditional place on the dressing table. Increasingly, scent sits at the intersection of identity, creativity and cultural storytelling. This March, London steps further into that conversation as National Fragrance Week 2026 unveils its first dedicated Fragrance Hub in the heart of the capital. Taking place on 18–19 March, the initiative has been created by The Fragrance Fo

Some accessories disappear quietly. Others wait for the moment culture circles back. The F171 LAURA from FREITAG belongs firmly in the latter category. First introduced in 2003 and retired in 2011, the cult shoulder bag returns this spring, re-emerging into a fashion landscape once again obsessed with early-2000s aesthetics. The revival lands on 11 March 2026 and feels perfectly timed. Across major cities, Y2K silhouettes and compact shoulder bags have re-entered wardrobes. F

Few things travel faster than a good compliment. Marks & Spencer is betting that simple idea can power an entire campaign. The British retailer has announced that Gillian Anderson will take on the newly created role of Chief Compliments Officer, a tongue-in-cheek but strategically sharp position designed to champion the brand’s “Love That!” platform across fashion, home and beauty. M&S Blazer £65, M&S Pleated Carrot Trouser £40 The initiative builds on a social series launche

Scarcity is easy to manufacture. Authentic rarity is not. Last year, Detrash released a stealth-black timepiece called Gotham’s Vigilante. It sold out. Completely. No restock. No quiet second batch. No “back by demand” marketing manoeuvre. Just gone. Since then, the inbox has reportedly been relentless. Requests. Pleas. Regret. The brand’s response never shifted: limited editions stay limited. When they disappear, they become part of the archive. Until now. Not a Reissue. A S

This summer, Marks & Spencer does not just sponsor an event. It takes position at the centre of British motorsport. In a newly announced multi-year partnership, M&S becomes Official Partner of Silverstone Circuit, embedding itself across the venue’s year-round calendar from track days and hospitality to fanzones, live music and headline race weekends. The move signals a deeper cultural play from the British retailer, aligning its fashion, home and lifestyle credentials with o

In an industry that often feels locked between legacy houses and algorithm-driven hype, Flair Fashion is positioning itself as something more deliberate. Not just a runway. A system. The platform, built to spotlight emerging design talent, has unveiled a curated cohort of nine labels it believes represent the next chapter of fashion. The ambition is structural as much as aesthetic. Flair’s stated mission is to democratise the industry, empower designers, and build a functioni

Formula 1 is about milliseconds, margins and mastery. So is good tailoring. Which makes the new partnership between Marks & Spencer and Atlassian Williams F1 Team feel less like a sponsorship deal and more like a natural alignment. For the 2026 season and beyond, M&S becomes Williams’ Official Travel Kit Partner, dressing the team as it moves through 24 races across 21 countries. From pit lane to airport lounge, paddock to press conference, the British retailer will now defin

At London Fashion Week A/W26, Claudia Wang unveiled a presentation that felt less like a traditional runway and more like stepping into a living, breathing dream. Set among sculptural mounds of plush pillows wrapped in custom prints, the show blurred the boundary between fantasy and fashion, inviting audiences into an intimate, digitally infused fairytale. From the first look, Wang established a world shaped by softness, imagination, and emotional nuance. Models emerged throu

The best jewellery never asks for approval. It doesn’t beg to be liked. It doesn’t follow trends like a nervous guest at a fashion party. It arrives fully formed, fully confident, and slightly indifferent to whether you understand it straight away. That is where The Lila Lobster operates. This is not a brand built around “what’s selling this season” or “what performs best on Instagram.” It is built around instinct, craft, and a strong creative point of view. You either connec

Adidas Football has emerged as one of the most striking performers in the UK’s social media fashion landscape, climbing 48 places to secure second position in the latest Instagram rankings for Q4 2025. The result confirms a growing shift in how influence works online, where relevance, community and cultural alignment increasingly outperform scale alone. The rankings, compiled by Kolsquare, place Adidas Football just behind Zara, but the contrast in strategy between the two br

Valentine’s dressing has moved on from predictable reds and last minute purchases. In 2026, romance is about intention. About choosing pieces that feel personal, considered, and quietly confident. From statement silhouettes to sustainable elegance and art-led accessories, these five outfits prove that modern romance is as much about self expression as it is about dressing for someone else. Here are five complete looks, curated from independent, design-led brands, and styled t

Fashion often speaks in moments. Agne Kuzmickaite’s latest collection listens to the whole day. Titled My Day , the new collaborative release sees the Lithuanian designer step into a quieter but more intimate rhythm, where clothing follows the natural arc of daily life from the first sound of an alarm to the final stillness of night. Created in partnership with a local Lithuanian apparel producer whose expertise spans sleepwear, underwear and loungewear, the collection brings

January has a habit of encouraging bold promises. Bigger goals. Better habits. A sudden belief that this will be the year everything changes. FREITAG knows that motivation can be fleeting, but good design should never be. Enter the F46 CLARK. A sports bag created not just for gym sessions and fitness kicks, but for the reality that follows them. One part training companion, one part everyday essential, and entirely built to last. A bag that does not judge your follow through

Inside the marque’s first Watches and Jewellery Collection For over a century, Aston Martin has defined a particular idea of British excellence. Power shaped by elegance. Performance delivered with restraint. Now, for the first time, that philosophy moves from road to wrist with the launch of the Aston Martin Watches and Jewellery Collection. This debut range marks a significant new chapter in the marque’s lifestyle universe. Not as a side project or branded extension, but as