Savile Row Welcomes Fashion Royalty for a One Week Charity Takeover

Every December, London begins to sparkle, but this year Savile Row is set to shine brighter than ever. The legendary street, long regarded as the heart of British tailoring, will open its doors to Pop Up Crisis for a week of style, star power and meaningful purpose. It is an event that blends the elegance of Mayfair with a mission that cuts right to the heart of the season.

Since launching in 2018, Pop Up Crisis has raised more than six hundred and fifty thousand pounds for Crisis, the national charity working to end homelessness across Great Britain. What began as a bold idea on the most iconic tailoring street in the world has evolved into a fixture of the festive calendar, drawing extraordinary support from fashion insiders, heritage labels and household names.

This year, the guest list reads like the front row of a fashion week spectacular. Rosie Huntington Whiteley, Naomie Harris, Emma Corrin, Louis Partridge, David Gandy, Jarvis Cocker and Jamie Redknapp have all parted with pieces from their personal wardrobes. Their donations will be available either in the pop up shop or through an exclusive raffle, offering shoppers the chance to own something truly special while supporting a vital cause.

The shop sits at 18 to 19 Savile Row and will run from Monday the eighth of December to Saturday the thirteenth of December. For one week only, the space will be transformed into a treasure trove of designer clothing, rare samples and luxury pieces from some of the most respected names in the industry. Savile Row tailors including Anderson and Sheppard, Huntsman, Knatchbull, Richard Anderson, Richard James and Scabal have all contributed. They are joined by an impressive line up of supporters from across fashion, from Wales Bonner and Mr Porter to Crockett and Jones, Barbour, Tods and Manolo Blahnik. The Watches of Switzerland Group has also provided a significant donation.

Adding a digital dimension to the event, David Gandy will curate a special online edit for shopfromcrisis.com, selecting standout items from his own wardrobe and from the wardrobes of friends including contributions from Sandbanks, Hackett and Aspinal of London. It is a thoughtful extension of the pop up and a reminder of how personal generosity sits at the centre of this campaign.

Speaking on his involvement, Gandy said it is a privilege to support Pop Up Crisis again. He highlighted how powerful it is to know that items from his own wardrobe can help raise vital funds, reminding shoppers that every purchase plays a role in changing lives this Christmas.

The heart of this initiative is the work of Crisis itself. The funds raised will help the charity continue its year round support for people facing homelessness. This Christmas, Crisis expects to assist around five thousand five hundred people through a mix of everyday services, hotels and dedicated health and wellbeing programmes. In London, the charity will provide hotel spaces for those who would otherwise be sleeping rough, alongside day centres offering essential support in housing, employment and benefits. Guests will receive warm meals, companionship and the chance to take meaningful steps towards rebuilding their lives.

Liz Choonara, Executive Director of Commerce and Enterprise at Crisis, describes Pop Up Crisis as a highlight of the charity calendar. She emphasises the importance of the partnership with The Pollen Estate and the extraordinary network of supporters who ensure the event remains unlike any other festive shopping experience in the city.

Jenny Casebourne, Property Director of The Pollen Estate, shared that the estate has proudly supported the pop up since its inception. She praised the way Savile Row tailors and neighbouring brands unite each year to champion the cause, noting that the event reflects the true spirit of craftsmanship and slow fashion.

Pop Up Crisis was created by Anda Rowland of Anderson and Sheppard and menswear stylist and writer Tom Stubbs. Their vision has grown into a moment that brings together generosity, style and social impact in a way only Savile Row can offer.

For those looking to shop with purpose, discover rare finds or secure a truly memorable Christmas gift, Pop Up Crisis is open for one week only at 18 to 19 Savile Row. A visit not only celebrates the enduring spirit of British fashion, it directly supports the mission to end homelessness for good.

A season of giving, elevated by craftsmanship and community.