Influencer marketing has quietly but decisively changed gear. What was once a supporting tactic is now shaping entire brand identities, driving cultural relevance and, in many cases, selling out products in minutes. With 81 percent of brands planning to increase their influencer budgets in 2026, the message is clear. This is no longer optional. It is essential. According to Kolsquare, Europes leading influencer marketing platform, the most successful campaigns of 2025 all sha

Christmas advertising has become a national sport. Once a duel fought on television, it is now a full scale digital contest where supermarkets battle for attention through creators, festive stunts and emotional storytelling. And while Waitrose may have captured hearts with a cinematic romance that set the internet glowing, the data crowns a very different winner. Tesco has taken the throne this year, sweeping engagement, creator partnerships and earned media value with a stra

In a move that signals a decisive shift in the influencer marketing landscape, Kolsquare has acquired Inflead, the leading influencer technology platform in Italy. The deal marks Kolsquare’s second major acquisition of the year, following its purchase of Woomio in the Nordics, and positions the company as the clear European front runner in a rapidly expanding creator economy. Quentin Bordage, CEO and founder of Kolsquare The momentum behind Kolsquare has been impossible to ig

People Director at Sir Robert McAlpine joins the Board at a pivotal moment, strengthening governance as Seven Dials Playhouse continues to develop its long-term model. Seven Dials Playhouse has announced the appointment of Michael Divers to its Board of Trustees. His appointment comes at an important moment for the organisation, while the Charity Commission’s statutory inquiry continues. The charity is focused on strengthening its governance, developing its long-term model, a

Artificial intelligence may be the newest accessory in the modern shopping journey, but according to new research from CI and T, very few retailers are wearing it well. The tech acceleration firm has released its Retail Tech Reality Check report, revealing a telling portrait of UK and Irish consumers who are already embracing AI while simultaneously wondering why the industry feels so far behind. The study surveyed two thousand shoppers and uncovered a striking truth. Most pe

There are collaborations that feel inevitable and others that feel inspired. This one manages to be both. Witchmark Distillery and Bath Rugby have unveiled their first joint release, a limited edition London Dry Gin that arrives with the confidence of a partnership rooted in shared pride and a sense of place. It is a bottle that celebrates craft and heritage while raising a glass to one of the most memorable seasons in the club’s history. At first glance the Bath Rugby x Witc