Influencer marketing is no longer a side note in brand strategy. It has become one of the most powerful engines of modern communication, and new research reveals that the United Kingdom is not just participating in this shift but leading it. According to The State of Influencer Marketing in Europe 2025 , a benchmark study from Kolsquare created with NewtonX, an extraordinary eighty one percent of UK marketers plan to increase their influencer marketing budgets in 2026. This r

There is a certain warmth that Scandinavian design brings to the British high street. It is calm, refined and quietly confident, blending simplicity with a sense of nostalgia. This November, that signature touch arrives in Ealing as Swedish lifestyle brand Newbie opens its newest store, marking another significant moment in its UK growth story. On Thursday 20 November at midday, Newbie will unveil its latest location in the heart of Ealing Broadway, inviting families to step

Influencer marketing has grown up. What began as a scrappy world built on reality TV fame, quick deals, and little oversight has evolved into one of the most scrutinised sectors in modern media. According to new research from Kolsquare, Europe’s leading influencer marketing platform, the UK is now at the forefront of a continent wide shift that is reshaping the expectations placed on brands and creators. Kolsquare’s latest publication, titled Influencer and Social Media Regul

The wait is finally over for fans of innovative spirits. Desi Daru, the British-Indian vodka brand that has taken the global scene by storm, is now available in 140 Waitrose stores across the UK. From November 9th, shoppers can discover the brand’s signature Alphonso Mango Vodka, a drink that marries the finest English craftsmanship with the sun-soaked sweetness of India’s King of Mangoes. Founded in May 2023 by husband-and-wife duo Mohit Singh and Aneet Kaur, Desi Daru was b

In an era where wellness and beauty often sit in separate conversations, Katelyn Ellsworth and her business partner Michelle are breaking down the divide. Together they founded Active COCO , a brand born from experience, innovation, and a shared belief that self-care should move seamlessly with an active lifestyle. Designed to protect hair before water exposure, Active COCO bridges the gap between beauty and performance, offering practical luxury for those who live life on th

The World Monuments Fund has marked its sixtieth anniversary with a bold vision for the future of cultural heritage. This week, the organisation announced a sixty million dollar endowment campaign to secure the long-term preservation of some of the world’s most treasured sites. Anchored by a twenty million dollar matching challenge from the Robert W. Wilson Charitable Trust, the initiative represents both a celebration of WMF’s past and a decisive step toward its next era. Ce

There is a quiet revolution happening in the world of soft drinks, and it begins with a can that looks as refined as it tastes. Toby & Co, a new British-born brand founded by internationally acclaimed drinks specialist Tobias Gorn, is stepping into the spotlight with its debut release, The Green One. The brand’s mission is both simple and ambitious: to redefine what a soft drink can be by blending the sophistication of luxury beverages with the science of wellbeing. The Green

Few energy drink brands have managed to balance function, flavour, and fitness culture quite like Celsius. What began as a challenger brand has evolved into a global powerhouse, reshaping what energy means for the modern lifestyle. Two years into its international expansion drive, Celsius Holdings, Inc. is marking another defining chapter — one of leadership, innovation, and unstoppable global momentum. A New Era of Leadership To steer the brand’s growing international presen

There are few buildings that carry the soul of a city quite like Moseley Road Baths. Standing in the heart of Balsall Heath for more than a century, this Grade II* listed site has watched generations learn to swim, share stories, and build a sense of belonging that no modern facility could replicate. Now, as restoration work begins on the historic landmark, a new mural titled The People’s Pool  has been unveiled — a vivid declaration that Birmingham’s heritage is alive, not a

In a century defined by constant change, the past is often the first casualty. Cities rise, skylines shift, and the stories carved into stone begin to fade. Yet for sixty years, one organisation has stood quietly against that tide, protecting not only the architecture of civilisation but the memory of who we are. This year, the World Monuments Fund marks that legacy with a bold new chapter that blends tradition, innovation and global ambition. At the heart of this evolution i

" I learned more in six months of near bankruptcy than in six years of growth ,” says Samuel Onuha, founder of icon Amsterdam. Streetwear’s early success was built on hype: overnight queues, limited sneaker drops, and graphics designed to disappear after a single season. But a generational shift is underway. According to a 2023 ThredUp report, 65% of Gen Z consumers prefer buying fewer, higher-quality items, and 45% consider durability one of the top three factors in their fa

The first in our four week interview series opens with a story rooted in heart family and determination. For Agi Njie the founder of Pink Genetics it all began at her dining room table surrounded by boxes samples and boundless hope. What started as a simple vision soon grew into a brand defined by love connection and courage. Njie stepped into the beauty world guided not by industry experience but by instinct and purpose building a legacy that celebrates women across generati

For years, Signature Brew has been the name behind some of London’s most exciting pints, blending the spirit of live music with the craftsmanship of great beer. Now, the city’s largest independent brewery has taken a bold new step, securing its first national grocery listing with ASDA. From October 13, the brewery’s flagship Roadie IPA will hit shelves in 250 stores across the UK. This is more than just another supermarket launch. It marks a moment of arrival for a brewery th

There was a time when the advertising world was built on spectacle. Big budgets, bold headlines and glossy pages ruled the marketing...

There are few addresses in London that carry the weight of Old Burlington Street. It is a neighbourhood steeped in style, where heritage...