Christmas advertising has become a national sport. Once a duel fought on television, it is now a full scale digital contest where supermarkets battle for attention through creators, festive stunts and emotional storytelling. And while Waitrose may have captured hearts with a cinematic romance that set the internet glowing, the data crowns a very different winner. Tesco has taken the throne this year, sweeping engagement, creator partnerships and earned media value with a stra

In a move that signals a decisive shift in the influencer marketing landscape, Kolsquare has acquired Inflead, the leading influencer technology platform in Italy. The deal marks Kolsquare’s second major acquisition of the year, following its purchase of Woomio in the Nordics, and positions the company as the clear European front runner in a rapidly expanding creator economy. Quentin Bordage, CEO and founder of Kolsquare The momentum behind Kolsquare has been impossible to ig

People Director at Sir Robert McAlpine joins the Board at a pivotal moment, strengthening governance as Seven Dials Playhouse continues to develop its long-term model. Seven Dials Playhouse has announced the appointment of Michael Divers to its Board of Trustees. His appointment comes at an important moment for the organisation, while the Charity Commission’s statutory inquiry continues. The charity is focused on strengthening its governance, developing its long-term model, a

Artificial intelligence may be the newest accessory in the modern shopping journey, but according to new research from CI and T, very few retailers are wearing it well. The tech acceleration firm has released its Retail Tech Reality Check report, revealing a telling portrait of UK and Irish consumers who are already embracing AI while simultaneously wondering why the industry feels so far behind. The study surveyed two thousand shoppers and uncovered a striking truth. Most pe

There are collaborations that feel inevitable and others that feel inspired. This one manages to be both. Witchmark Distillery and Bath Rugby have unveiled their first joint release, a limited edition London Dry Gin that arrives with the confidence of a partnership rooted in shared pride and a sense of place. It is a bottle that celebrates craft and heritage while raising a glass to one of the most memorable seasons in the club’s history. At first glance the Bath Rugby x Witc

Influencer marketing is no longer a side note in brand strategy. It has become one of the most powerful engines of modern communication, and new research reveals that the United Kingdom is not just participating in this shift but leading it. According to The State of Influencer Marketing in Europe 2025 , a benchmark study from Kolsquare created with NewtonX, an extraordinary eighty one percent of UK marketers plan to increase their influencer marketing budgets in 2026. This r

There is a certain warmth that Scandinavian design brings to the British high street. It is calm, refined and quietly confident, blending simplicity with a sense of nostalgia. This November, that signature touch arrives in Ealing as Swedish lifestyle brand Newbie opens its newest store, marking another significant moment in its UK growth story. On Thursday 20 November at midday, Newbie will unveil its latest location in the heart of Ealing Broadway, inviting families to step

Influencer marketing has grown up. What began as a scrappy world built on reality TV fame, quick deals, and little oversight has evolved into one of the most scrutinised sectors in modern media. According to new research from Kolsquare, Europe’s leading influencer marketing platform, the UK is now at the forefront of a continent wide shift that is reshaping the expectations placed on brands and creators. Kolsquare’s latest publication, titled Influencer and Social Media Regul

The wait is finally over for fans of innovative spirits. Desi Daru, the British-Indian vodka brand that has taken the global scene by storm, is now available in 140 Waitrose stores across the UK. From November 9th, shoppers can discover the brand’s signature Alphonso Mango Vodka, a drink that marries the finest English craftsmanship with the sun-soaked sweetness of India’s King of Mangoes. Founded in May 2023 by husband-and-wife duo Mohit Singh and Aneet Kaur, Desi Daru was b

In an era where wellness and beauty often sit in separate conversations, Katelyn Ellsworth and her business partner Michelle are breaking down the divide. Together they founded Active COCO , a brand born from experience, innovation, and a shared belief that self-care should move seamlessly with an active lifestyle. Designed to protect hair before water exposure, Active COCO bridges the gap between beauty and performance, offering practical luxury for those who live life on th

The World Monuments Fund has marked its sixtieth anniversary with a bold vision for the future of cultural heritage. This week, the organisation announced a sixty million dollar endowment campaign to secure the long-term preservation of some of the world’s most treasured sites. Anchored by a twenty million dollar matching challenge from the Robert W. Wilson Charitable Trust, the initiative represents both a celebration of WMF’s past and a decisive step toward its next era. Ce

There is a quiet revolution happening in the world of soft drinks, and it begins with a can that looks as refined as it tastes. Toby & Co, a new British-born brand founded by internationally acclaimed drinks specialist Tobias Gorn, is stepping into the spotlight with its debut release, The Green One. The brand’s mission is both simple and ambitious: to redefine what a soft drink can be by blending the sophistication of luxury beverages with the science of wellbeing. The Green

Few energy drink brands have managed to balance function, flavour, and fitness culture quite like Celsius. What began as a challenger brand has evolved into a global powerhouse, reshaping what energy means for the modern lifestyle. Two years into its international expansion drive, Celsius Holdings, Inc. is marking another defining chapter — one of leadership, innovation, and unstoppable global momentum. A New Era of Leadership To steer the brand’s growing international presen

There are few buildings that carry the soul of a city quite like Moseley Road Baths. Standing in the heart of Balsall Heath for more than a century, this Grade II* listed site has watched generations learn to swim, share stories, and build a sense of belonging that no modern facility could replicate. Now, as restoration work begins on the historic landmark, a new mural titled The People’s Pool  has been unveiled — a vivid declaration that Birmingham’s heritage is alive, not a

In a century defined by constant change, the past is often the first casualty. Cities rise, skylines shift, and the stories carved into stone begin to fade. Yet for sixty years, one organisation has stood quietly against that tide, protecting not only the architecture of civilisation but the memory of who we are. This year, the World Monuments Fund marks that legacy with a bold new chapter that blends tradition, innovation and global ambition. At the heart of this evolution i