Kolsquare Sets a New European Standard with the Acquisition of Inflead

In a move that signals a decisive shift in the influencer marketing landscape, Kolsquare has acquired Inflead, the leading influencer technology platform in Italy. The deal marks Kolsquare’s second major acquisition of the year, following its purchase of Woomio in the Nordics, and positions the company as the clear European front runner in a rapidly expanding creator economy.

Quentin Bordage, CEO and founder of Kolsquare

The momentum behind Kolsquare has been impossible to ignore. Operating across France, Germany, Spain, Italy, the UK, Benelux and the Nordics, the company has built a reputation as the most trusted platform in its field. With Inflead now under its wing, Kolsquare strengthens its grip on the Italian market while consolidating its status as a homegrown European tech champion. For an industry shaped by constant evolution and rising expectations, this acquisition signals an era defined by scale, precision and intelligent innovation.

Italy represents one of the most dynamic creator markets in Europe. More than two hundred thousand creators call the country home, and its brands have long understood the power of digital influence. Inflead has been instrumental in shaping that landscape. By folding this local powerhouse into its ecosystem, Kolsquare is poised to deliver enhanced value to the more than one thousand five hundred brands and agencies it already serves, offering deeper insights, broader reach and a more sophisticated tool set for international expansion.

A major part of this partnership is rooted in a shared belief that the future of influencer marketing will be shaped by artificial intelligence. Inflead has earned a reputation for being one of the most advanced AI focused companies in the sector. Its technology and talent will now join Kolsquare’s innovation hub with the aim of accelerating the development of next generation solutions for the creator economy. In practice this means smarter discovery tools, sharper audience insights, automated outreach at scale and more accurate measurement of campaign impact. Users will see immediate benefits as both platforms begin to integrate their proprietary AI features.

Yet this acquisition is not only about scale or technical superiority. It also deepens Kolsquare’s commitment to a more responsible and accountable industry. As a certified B Corp, the company has consistently demonstrated that commercial growth and social purpose can work in tandem. Kolsquare donates one percent of its revenue to charities and provides preferential access to NGOs, framing influence as a force that can serve cultural and humanitarian progress as much as brand ambitions.

With Inflead now part of the fold, this mission has room to grow. More brands, more agencies and more creators across Europe will gain access to tools designed not only for performance but for ethical impact. In a sector often criticised for opacity, this renewed focus on responsibility sets Kolsquare apart as a leader with long term conviction.

For Giovanni Spinelli, Co founder and CEO of Inflead, the acquisition is the natural continuation of a journey defined by innovation. He describes the moment with pride, reflecting on the AI driven technology his team has built and the loyal customer base that has shaped the company’s success. Joining Kolsquare, he says, opens the door to greater opportunity both within Italy and beyond.

Kolsquare CEO Quentin Bordage shares the excitement. He speaks of the Inflead team with admiration and considers the partnership a significant step toward empowering the brands of tomorrow with the superpowers of influence. The acquisition captures the spirit of what Kolsquare has become: a platform built on ambition, fuelled by innovation and driven by a desire to elevate the entire industry.

As the creator economy continues to surge, Kolsquare’s latest move sends a clear message. This is more than consolidation. It is a blueprint for the future of influence in Europe, written by a company that intends not just to lead, but to redefine the category altogether.