Aston Martin brings its performance DNA to the wrist

Inside the marque’s first Watches and Jewellery Collection

For over a century, Aston Martin has defined a particular idea of British excellence. Power shaped by elegance. Performance delivered with restraint. Now, for the first time, that philosophy moves from road to wrist with the launch of the Aston Martin Watches and Jewellery Collection.

This debut range marks a significant new chapter in the marque’s lifestyle universe. Not as a side project or branded extension, but as a considered expression of the same design values that have shaped some of the most desirable cars in the world.

Engineering translated into form

Developed in partnership with Timex Group, the collection blends precision engineering with refined craftsmanship, resulting in timepieces and jewellery that feel purposeful rather than ornamental.

Materials are drawn directly from Aston Martin’s automotive language. Titanium delivers strength with lightness. Genuine carbon fibre adds texture and performance driven credibility. Silicone straps echo the tactility of modern driving, while stitched details reference the interiors of Aston Martin cabins. Even the dials themselves take inspiration from wheel rim design, creating a subtle but visceral connection between wearer and machine.

Nothing here feels decorative for the sake of it. Every detail has intent.

A lifestyle expression of performance

Rather than replicating existing watches, the collection establishes its own visual identity rooted in motion, balance and control. These are pieces designed for those who understand performance not as excess, but as refinement through precision.

As Stefano Saporetti, Director of Brand Diversification at Aston Martin, explains, the aim was to distil the essence of the brand into something intimate and wearable. High performance artistry translated into objects that accompany everyday life, rather than simply reference it.

The result is a collection that speaks to collectors, design led consumers and style drivers alike. People who appreciate engineering as much as aesthetics. Individuals who value how something feels as much as how it looks.

A new chapter beyond the car

Luxury brands increasingly exist beyond their original category, but few manage the transition with authenticity. Aston Martin’s entry into watches and jewellery feels credible because it begins with the same principles that define its cars. Purposeful materials. Disciplined design. Emotional connection.

This is not about logo placement. It is about identity.

The Aston Martin Watches and Jewellery Collection is available now via Goldsmiths, with prices ranging from one hundred and eighty pounds to five hundred and fifty pounds.

In bringing its spirit from road to wrist, Aston Martin offers more than accessories. It offers a new way to wear performance.