The Guinness kebab arrives at BOX and turns matchday food into a spectacle

Rugby season has never tasted quite like this. As the Six Nations returns, BOX Sports Bars is serving up a limited edition dish that blends two great British and Irish loves into one bold matchday moment. The official Guinness kebab.

Launching nationwide on the fifth of February, the Guinness kebab will be available across all BOX locations for the duration of the Six Nations, bringing a playful sense of theatre to pre match, half time and post whistle dining.

A pint inspired plate

At first glance, it looks unmistakable. Designed to resemble a pint of Guinness, complete with a creamy white head, the kebab is as much a visual statement as it is a comfort food classic. But beneath the humour sits serious flavour.

The dish centres on beef kofta marinated in Guinness, giving the meat a deep, rich character. It is finished with a sticky Guinness chipotle glaze, wrapped in handmade flatbread and topped with fresh mint yoghurt. Familiar, indulgent and deliberately over the top, it is built for big sporting moments.

Built for the Six Nations

Available for six weeks from the start of the tournament, the Guinness kebab is priced from twelve ninety five, with pricing varying slightly by location. It will be served at all BOX venues across the UK, including London Piccadilly, Manchester, Leeds, Nottingham and Sheffield.

According to BOX Brand and Marketing Manager Tom Mayer Jones, the idea was simple. Take two things Brits love on a night out, Guinness and a kebab, and bring them together in a way that feels social, fun and unmistakably BOX. A dish designed to be eaten with friends, alongside rugby, noise and atmosphere.

Matchday food with personality

BOX has long positioned itself as a place where sport and socialising collide, and the Guinness kebab fits neatly into that identity. It is not subtle. It is not restrained. It is designed to be photographed, talked about and remembered.

Whether paired with a pint of Guinness, a Guinness zero zero or even a Baby Guinness, the kebab adds a new layer to the Six Nations ritual. A shared joke, a shared plate and a reminder that watching sport is as much about the experience as the scoreline.

Available until mid March, the Guinness kebab is strictly limited. For those planning their rugby calendar around food as much as fixtures, this one is best enjoyed while it lasts.