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  • Writer's pictureHinton Magazine

Get into your stride for 2022 with Sweatcoin

Step up the pace with the tech for good health app

It’s that time of the year again – resolve to get healthier, join a gym, go religiously for a month and then lose the will and get saddled with wasted membership fees. Guilty, guilty, guilty. Not any more. There is a supremely simple, cost-effective way to improve fitness, reap rewards and even do some good in the long run. With Sweatcoin it pays to walk.

The global health app turns users’ daily steps into sweatcoins, a digital currency that allows users to treat themselves and buy products and services from leading brands or to contribute to good causes and charities. And all that’s really needed to succeed is a decent pair of walking shoes and a positive attitude.

Walking helps to build a stronger body, better mental health and to boost the immune system. And with over 50 million registered users across 51 countries, Sweatcoin is already effecting significant positive change on peoples’ lifestyles, with the British Journal of Sports Medicine finding that Sweatcoin users demonstrated a sustained 20% uplift in their daily step count more than six months after installing the app.

Sweatcoin works by connecting to a phone’s health and fitness data and GPS, and tracking a user’s steps. The app then converts the physical movement into sweatcoins that can be used to purchase rewards from its market place or crowdfund and donate to Sweatcoin’s NGO partners, which support environmental, humanitarian and animal preservation causes.

Launched in 2015 and based in London, Sweatcoin is the number 1 health app in many countries. It started with three entrepreneurs and the simple premise that physical movement, such as steps, should have an economic value. Sweatcoin has raised $6.3 million in funding over three rounds and is working partnership with the NHS to help deliver its diabetes prevention programme, using personalised data-driven approaches to achieve sustained behavioural change.

Co-founder and CEO Anton Derlyatka says: “There was a time when I was going to the gym and just doing the bare minimum. I’d lost my motivation. So I know from personal experience how easy it is to lose heart with an exercise regime after a relatively short time. The app is designed to help keep people motivated and that’s even more crucial after two years of the coronavirus pandemic.

“Not only can people be understandably dispirited but millions have been working from home, sitting all day with little or no physical activity which is really bad for your health. Walking can help offset that negative effect and we’re determined to persuade more people to take it up in 2022.

“New Year is the perfect time to start. Get into your stride and we’ll be with you every step of the way.”

Dr Charles Alessi, Chief Clinical Officer for HIMSS International added: “In 2019 it was reported that 63% of memberships go completely unused, and 82% of gym members go to the gym less than once per week. Added to the fact that an average gym membership can cost about £40 per month. This is an expensive way not to benefit our health.

Walking is one of the best ‘feel good’ exercises we can do and with the added benefit of being rewarded for each step that you personally monitor and track, there is more evidence that this way of sticking to exercise works.”

Sweatcoin is available for download on Google Play and Apple App Store in 51 countries.


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