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  • Writer's pictureHinton Magazine

Nutree Cosmetics

This March we explore the journey of Nutree Cosmetics, a brand founded by Lance Thompson (responsible for the financial aspects of the issues) , Bruno Garcia (responsible for the production), and Natalia Likhacheva (responsible for the products and their creation). Inspired by personal experiences, they sought to fill a gap in the market for effective home hair straightening solutions. In this interview, we delve into Nutree's commitment to quality, innovation, and raising awareness about the potential dangers of certain hair relaxer products. Stay tuned to learn more about their mission to revolutionize home hair care.

How did the founder's personal journey inspire the creation of Nutree Cosmetics?

The founding of Nutree Cosmetics was inspired by the personal experiences and desires of its founders, Lance Thomson, Bruno Garcia, and Natalia Likhacheva, to create a product that would make life easier for curly-haired women wanting to straighten their hair at home without the need to visit a beauty salon. Before Nutree Cosmetics entered the market, it was saturated with keratin brands targeted exclusively for professional use in salons. The founders saw a gap in the market and an opportunity to create something new – a product that would be accessible for home use, easy to apply, and specifically designed to meet the needs of women with curly hair. This idea was the foundation of Nutree Cosmetics and its range of home hair straightening products, which help achieve salon-quality results without the additional time and money spent on professional services.

Can you elaborate on the core philosophy and values that drive Nutree Cosmetics as a premium brand?

The core philosophy and values that define Nutree Cosmetics as a premium brand are rooted in an unwavering commitment to the highest quality of ingredients and innovation in product development. Initially, the focus was on utilising top-grade keratin and proteins for their production, ensuring efficacy and safety for consumers. A flagship product of the brand, Brazilian Bondox Expert, exemplifies this approach. It includes marine collagen derived from Dead Sea algae in its composition, highlighting the company's innovative approach to product development and its commitment to using unique and effective components.

This combination of high-quality ingredients and advanced technologies allows Nutree Cosmetics to offer consumers products that not only achieve the desired results but also care for the health and beauty of the hair, strengthening its structure and providing long-lasting hydration and nourishment. Adding to this, the company’s latest product, the 4-minute hair restoration mask Amazonliss B24, incorporates nano peptides as the latest development in the hair care industry. This ingredient represents the cutting edge in hair restoration technology, offering deep repair and rejuvenation at a molecular level. Thus, Nutree Cosmetics stands out among other brands due to its consistent focus on quality, innovation, and the use of exclusive ingredients, making its products the perfect choice for those seeking effective and safe hair care solutions at a professional level.

What makes Nutree's diverse hair care products stand out in terms of natural ingredients and innovation?

This emphasis on utilising natural resources from the Amazon is the inspiration behind the naming of our product line, "Amazonliss." Each product within this lineup contains ingredients from the Brazilian jungles, highlighting Nutree Cosmetics' commitment to harnessing the power and richness of the Amazon rainforests. Our hair care products stand out in the market due to their unique blend of natural ingredients and innovative approaches to hair health. These products embody the traditions and secrets of the Amazon rainforests, incorporating a variety of ingredients sourced directly from Brazil. Ingredients such as cashew apple and acai berry extract are used for their moisturising properties, featured in products like Step Unique and Hair Food Mask.

Additionally, Tangerine oil is utilised in the Tanino Keratin Hair Protein, further showcasing the brand's commitment to leveraging natural substances for enhanced hair care. This strategic use of natural Brazilian ingredients not only taps into the rich biodiversity of the Amazon but also ensures that Nutree Cosmetics' offerings provide unique benefits. The cashew apple and acai berry extracts deliver intense hydration and nourishment, vital for maintaining healthy, vibrant hair. Meanwhile, Tangerine oil, known for its pleasant fragrance and potent antioxidant properties, contributes to the strength and shine of the hair. By incorporating these natural ingredients into their product line, Nutree Cosmetics not only pays homage to Brazilian heritage but also places itself at the forefront of hair care innovation. These elements, combined with advanced hair care technologies, allow the brand to offer a distinct range of products that cater to a wide array of hair needs, from hydration and nourishment to repair and rejuvenation. Nutree Cosmetics exemplifies how tradition and innovation can come together to create a premium hair care experience that is both effective and environmentally conscious.

How has Nutree Cosmetics managed to become a global sensation?

Nutree Professional's Amazonliss has managed to become a global sensation simply by offering women a truly effective solution that provides long-lasting freedom from frizz. We don't make false promises or offer pseudo-effects to our customers, unlike the majority of brands on the market. Our Amazonliss keratins, hair proteins, and hair botox products genuinely work, straightening hair and keeping it frizz-free for more than three months. This commitment to delivering real results has set Nutree Professional's Amazonliss apart and has been key to our success on the international stage.

How does the brand's entirely online approach contribute to its success and benefit customers?

The fully online approach of Nutree Professional enhances its success and benefits clients through:

  1. Global Accessibility: Customers worldwide can easily access and purchase products, expanding the brand's reach.

  2. Convenience: Shopping 24/7 from anywhere offers unmatched ease for customers.

  3. Cost Efficiency: Reduced operational costs allow for more affordable pricing and special offers.

  4. Personalised Shopping: Data-driven insights enable tailored recommendations, improving the customer experience.

  5. Educational Content: Online tutorials and support empower customers with product knowledge and usage tips.

  6. Direct Communication: Instant feedback and direct interaction with customers facilitate a responsive and adaptive service. Nutree Professional's online strategy offers a streamlined, personalised, and cost-effective shopping experience, driving its success and customer satisfaction.

Natalia Likhacheva
Natalia Likhacheva is responsible for the products and their creation

How does Nutree stay ahead in terms of technology and beauty trends?

Nutree stays ahead in the beauty industry by closely aligning with technologies and trends that are shaped by the needs of our customers. We pay meticulous attention to feedback from our buyers, who provide us with ideas for innovation. For instance, one of our regular customers, who has fine curly Afro hair and used our classic Bondox for hair, contacted our store with the suggestion of creating not just any hair botox but a specialised version for Afro hair, with a stronger formula. Inspired by this direct customer input, we developed AfroBondox, which has become popular among women with Afro hair. This approach of listening and responding to customer feedback ensures that Nutree not only stays current with beauty trends but often leads the way in introducing specialised, innovative products that meet the unique needs of our diverse clientele.

How does Nutree ensure the quality and effectiveness of its products at every stage of production?

Nutree ensures the quality and effectiveness of its products at every stage of production through stringent quality control measures, including rigorous testing and quality effectiveness trials before market release. We have introduced a double sealing level for our containers specifically to eliminate any doubts a customer might have regarding the product's freshness and quality. Moreover, all our products undergo a test selection process to guarantee their performance, but importantly, we adhere to ethical practices by never testing our products on animals. This meticulous approach to both product integrity and ethical considerations not only helps maintain the efficacy of our products but also builds trust with our customers, assuring them of receiving a premium, untouched product that is ethically produced. Nutree's commitment to quality, safety, and cruelty-free practices reflects our dedication to delivering the best possible experience to our users while respecting animal welfare.

What can we expect from Nutree Cosmetics in terms of new product launches or expansions? Can you elaborate on Nutree's commitment to raising awareness about the potential dangers of certain hair relaxer products?

Currently, Nutree Cosmetics is developing the "So Long" home care series, designed for post-treatment maintenance following keratin straightening or chemical straightening procedures. By using this care line at home, clients can significantly extend the effect of keratin straightening or hair botox treatments, effectively halving the frequency of straightening procedures required. This innovation not only enhances the longevity of salon treatments but also promotes healthier hair by reducing exposure to chemical processes. In 2022, Nutree Cosmetics entered into a collaboration with the legal association Alexia Law to combat the negative effects of hair relaxers. It's widely known that many.

Nutree Cosmetics
Founders Bruno Garcia, Natalia Likhacheva & Lance Thomson

It's evident that their dedication to excellence and innovation is transforming the landscape of home hair care. With a commitment to quality ingredients, cutting-edge technologies, and raising awareness about safe hair care practices, Nutree is empowering individuals worldwide to achieve salon-quality results from the comfort of their homes. To explore their range of premium hair care products and learn more about their mission, visit their website at Experience the Nutree difference today and elevate your hair care routine to new heights.