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  • Writer's pictureHinton Magazine

Authenticity - Nicolas Alexander


Men's Swim shorts brand Nicolas Alexander builds its foundations on Authenticity, Quality, Ambition and individuality.


Since the launch of their brand founders Anastasia and Nick have been busy giving 'Nicolas Alexander' Its own meaning, driven by ambition, inspired by adventure and tailored for the sun'. Not only does this give the meaning of their brand but it also explains the journey the couple took before creating the popular swimwear brand.

In June 2016 they packed up their lives in Sydney and boarded a one-way flight to Europe with the goal of bringing the brand to life. After a magical Greek wedding on Milos island they set off on a 6 month European adventure, which was all about releasing themselves from normality and routine, but most importantly to seek out inspiration for the debut collection.

January 2017 they moved to Porto, Portugal and set about finding the very best of manufacturers and suppliers that would help them create Nicolas Alexander. Anastasia and Nick have driven the process from start to finish, they wanted to be completely devoted to the creation process of Nicolas Alexander as they knew that by being 100% hands-on would ensure they were able to do their vision justice.


Both Anastasia and Nick agree that it has been an incredible journey over the last 18 months, where they have experienced amazing highs as well as desperate lows, but they are proud that if nothing else. A brand that has a meaning and a reason is a brand that will succeed. Many people seek to create a brand to earn, the Schwizer's when creating this brand didn't know just how life changing it would be and the life changes they went through and challenges they face show through in their collections.

There latest collection the Modern Nomas SS18 was inspired by the 6 month European adventure they went on. Throughout their adventure they saw all kinds of places, people, buildings, food... you name it they saw it. They used all of these experiences and created a vibrant and eclectic distinctive collection of swim wear designs. With a goal set out to create fun designs that would stand out, its clear to see they hit their goals and even exceeded at times.

With summer fast approaching I get the feel Nicolas Alexander will be very busy, with customers coming from all four corners of the world, Both Anastasia and Nick will not only be reaping the rewards for the hard work put in so far they will also be looking to the next collection. They've set themselves a very high standard from the start, they now not only need to equal this collection but exceed it on the next.

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Be sure to check out their website https://nicolasalexanderswimwear.com/


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