It's so important when launching a fashion brand you have your vision, you have idea of how you want your brand to be perceived. This is something that was important to Niko Mieho, the founder of fashion brand CRAGA upon launching his brand.
Back in 2015 Niko set out to launch his brand CRAGA, with the vision his garments would represent Modern street style. Using quality fabrics and top craftsmanship the founder of the Finnish brand is still going strong 5 years later. Founder Mieho, learnt his craft or tailoring and wanted to fuse his designs with some traditions craftsmanship giving the street wear brand a niche which would enable them to separate themselves from the rest, Niko says, 'A standout style, creativity, and tailoring are at the heart of the brand’s philosophy'.