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  • Writer's pictureHinton Magazine

Discover the Elegance of Laal: A Journey into Himalayan Luxury

In the heart of Geneva, Switzerland, a family-run online accessories brand is redefining the fashion world with a commitment to tradition, passion, and the vibrant essence of the colour red. Laal, where every creation tells a story, and each piece is a testament to the brand's dedication to authenticity and craftsmanship.



The Essence of Laal

Laal specialises in curating the most exquisite handmade Pashmina and cashmere scarves from the artisans in the Himalayas. Inspired by the colour red, the brand's core philosophy guides its mission to create unique customer experiences. Red, symbolising passion, love, and purity, drives Laal's commitment to delivering unparalleled luxury through its products.


Passionate Sourcing

Laal's passion is evident in its sourcing of the finest Pashmina and cashmere scarves from artisans in the Himalayan regions of Pakistan, India, and Nepal. Each piece is a labour of love, showcasing the skill and dedication of craftsmen who have mastered the art of Pashmina making through generations.


Timeless Love for Handcrafted Luxury

At the heart of Laal is a profound love for handcrafted Pashmina and cashmere scarves. This love forms the cornerstone of the brand, ensuring that every product delivered is timeless, a symbol of enduring elegance that transcends fleeting trends.


Pure Luxury, Pure Tradition

sUsing traditional techniques, Laal takes pride in creating exquisite scarves, shawls, and stoles. The brand sources the finest cashmere from Himalayan and Mongolian goats, and legally sourced rare Yangir fibre from high-altitude Himalayan Ibex goats. This commitment to purity is a testament to Laal's dedication to preserving the rich tradition of Pashmina making.


Celebrating Tradition

Pashmina making is an art, and Laal celebrates this tradition through its products. The brand partners with experienced artisans who have inherited the craft for generations, ensuring that each Laal creation is a masterpiece of quality and craftsmanship.


Collections that Speak Volumes

The Colours Of Autumn: Indulge in the essence of autumn with Laal's handmade, ethical shawls, stoles, and scarves. Crafted from pure materials like Yangir, cashmere, baby cashmere, and cashmere silk blends, the collection features 10 must-have tones, capturing the warmth and beauty of the season.


Yangir Luxury: Experience the pinnacle of luxury with Laal's scarves, made from legally obtained 100% Yangir – the exquisite fibre of the Himalayan Ibex, often called 'Wild Cashmere'. Meticulously handwoven on traditional looms by skilled artisans, each stole features an ultra-fine diameter of 11.5-12.5 microns, surpassing the usual 15-micron cashmere. These unique, once-in-a-lifetime Yangir pieces are adorned with intricate Sozni and Jamawar embroidery, making each a distinct and irreplaceable work of art.



Pure Collection: Introducing the Purest Collection, featuring baby cashmere shawls and "ring" Pashmina scarves crafted in the Himalayas. The baby cashmere items, made from goats yielding only 30 grams of this exquisite fibre per year, offer unmatched warmth and luxurious softness. Meanwhile, the "ring" Pashmina scarves, handwoven in Kathmandu, weigh just 50 grams, providing a feather-light, versatile touch suitable for any season.


Experience Laal

Laal invites you to experience the fusion of passion, tradition, and luxury. Visit Laal's website to explore the full range of exquisite Pashmina and cashmere scarves that redefine elegance and elevate your style.


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