Jo Vodka by Ms Jo Malone CBE Marks National Vodka Day in Style

This weekend brings with it a date worth circling for cocktail lovers. National Vodka Day lands on Saturday, and for those who enjoy the ritual of mixing drinks at home, it is the perfect excuse to shake or stir a martini.

This year there is a new name adding intrigue to the celebration. Jo Vodka by Ms Jo Malone CBE is not just another bottle to add to the bar cart. It is a trio of fusion vodkas created in partnership with master distiller Joanne Moore, designed with the same meticulous attention to craft that has made Malone’s name synonymous with elegance. Drawing on her rare gift of synaesthesia, the collection treats vodka not as a neutral spirit but as a canvas for scent and sensation. The result is a range that feels as much about art and atmosphere as it does about flavour.

At £49.99 a bottle, Jo Vodka positions itself firmly in the luxury sphere yet remains an invitation to experiment. National Vodka Day becomes the perfect backdrop for that exploration, offering an opportunity to reimagine a classic.

The brand suggests starting with Jo Vodka’s 101, known as The Purist Martini. It is an exercise in simplicity, an elegant drink with a delicate floral lift that captures the ethos of the collection.

The Purist Martini

• 60ml Jo Vodka

• 10ml dry vermouth

• Lemon twist to garnish

  
  

Stir the vodka and vermouth over ice until chilled, then strain into a martini glass and finish with the twist of lemon. The result is clean, refined, and quietly expressive.

For those who see their cocktail ritual as more than a drink, Jo Vodka offers a new way to approach the glass. It is not just vodka for National Vodka Day. It is a sensory experience that lingers long after the last sip.