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  • Writer's pictureHinton Magazine

Men's Fashion Series: The 1940s: War, Rations, and New Beginnings

The 1940s was a decade marked by world conflict, as World War II raged on. Societies and economies were upended, and fashion, too, found itself in the crossfire. As the war dictated resource allocation, it unwittingly influenced styles, giving rise to a blend of military-inspired fashion and post-war optimism.


Wartime Austerity: With resources directed towards the war effort, fashion had to adapt. Materials like wool and leather became scarce, leading to simpler designs and more innovative use of available materials. Suits were narrower and lacked cuffs or pleats, not as a style choice but out of necessity. Military-inspired outfits became popular, with trench coats, broad-shouldered jackets, and aviator glasses becoming staples.

Post-War Prosperity: As the war ended, the world breathed a sigh of relief, and this newfound optimism reflected in the fashion of the late 1940s. With the return of resources, the sharp double-breasted suit made a comeback. The 'zoot suit,' with its wide-legged, high-waisted trousers and long coat, became a symbol of rebellion and youthful exuberance, especially among Latino, African American, and Filipino American communities.

Hollywood Continues to Shine: While the war impacted almost every facet of life, Hollywood's influence on fashion remained steadfast. Icons like Humphrey Bogart with his timeless trench coat in "Casablanca" or James Stewart's elegant simplicity in "It's a Wonderful Life" became fashion benchmarks, influencing the sartorial choices of men worldwide.

The Casual Wave: The late 1940s also saw the introduction of more relaxed and casual styles. Hawaiian shirts, inspired by American soldiers returning from the Pacific, started to gain popularity. Loafers and moccasins became the go-to footwear for casual occasions.

The 1940s, for all its turmoil, was a testament to resilience. Fashion showcased this spirit, blending the somber tones of wartime necessity with the hopeful hues of a world looking towards a brighter future.


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