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  • Writer's pictureHinton Magazine

Open Era: Vintage Tennis Charm Meets eco-conscious Fashion

In the ever-evolving landscape of fashion, Open Era emerges as a brand distinguished by its commitment to sustainability, humility, and authenticity. Founded by Paul and Max, Open Era isn't just another fashion label; it's a modest endeavour towards a more sustainable future.

Open Era

Paul and Max, the visionary founders of Open Era, share a deep-rooted passion for both tennis and sustainable fashion. Their journey began with a simple desire to blend their love for the sport with their commitment to environmental consciousness. Together, they envisioned a brand that not only paid homage to vintage tennis styles but also championed sustainability in a world dominated by fast fashion.

At its core, Open Era's mission is clear: to prioritize sustainability while acknowledging the challenges ahead. With a goal of achieving 99% sustainability, the brand recognizes the importance of continuous learning and adaptation. Their journey is marked by a commitment to transparency and a willingness to confront the complexities of sustainability head-on.

Open Era

Open Era takes pride in its European heritage, with all products proudly bearing the "Made in Europe" label. This stamp serves as a testament to the brand's dedication to quality craftsmanship and ethical practices. By working closely with European suppliers who share their values, Open Era strives to align every detail with their commitment to fair labour practices and environmental stewardship.

As Open Era pursues sustainability, it grapples with fundamental questions about the trade-offs involved in various decisions. From the use of synthetic fibers in fabric production to the challenges of recycling and circularity, the brand navigates these issues with integrity and humility. While it may not have all the answers, Open Era remains steadfast in its dedication to finding the best possible solutions.

Despite being relatively new to the fashion scene, Open Era's authenticity and honesty set it apart. The brand understands that other brands may have more experience and expertise, but it approaches its journey with a genuine desire to make a difference. Through innovation and collaboration, Open Era strives to push the boundaries of what's possible in sustainable fashion.

In the eyes of Open Era, change begins with awareness - a belief deeply ingrained in its ethos. By sharing its journey and inviting others to join, Open Era hopes to inspire a shift towards a more sustainable and responsible fashion industry.

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