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  • Writer's pictureHinton Magazine

SEVEN BRO7HERS to make Passion Fruit a permanent fixture in its family line up

SEVEN BRO7HERS BREWING CO is relaunching its fan favourite PASSION FRUIT pale ale … and it’s back for good!

Following the success of the Watermelon Wheat beer, the Passion Fruit beer was initially launched in 2020 as a limited-edition special. The pale ale proved a huge hit with drinkers and was brought back by popular demand for a short summer run in May 2021.

Now in a fruity twist of fate, the brothers’ have decided to make Passion Fruit a permanent fixture in the brand’s core family of beers.

The beer will also hit ASDA shelves in June as a seasonal special joining the Juicy IPA and Honeycomb Pale which are available permanently. The beer will be sold in stores across the UK and online.

Bursting with passionfruit aromas this 5.0 ABV beer is packed full of flavour. From the generous dry hopping of experimental hops to the old favourite El Dorado hops, this hazy pale is fruity and crushable.

A pint of the Passion Fruit will leave you with a lingering sweetness from the oats and dextrin, however offering a full body experience of a pale ale without being too heavy – perfect for summertime drinking all year round.

CEO of SEVEN BRO7HERS BREWING CO, Keith McAvoy, said: “We have run the Passion Fruit pale as a special beer on a number of occasions and it always proves a huge hit with our customers – with a demand for more.

“Our fruity beers always perform well, so we felt it was time to reflect our shoppers’ habits and welcome Passion Fruit in as a permanent fixture. As we head into the Spring, it felt like the right time to re-launch and celebrate the newest member of our family core range.”

Passion Fruit is available on the SEVEN BRO7HERS web shop for £3.85 in 440 ml cans and will also be available in the SEVEN BRO7HERS Manchester BeerHouses.

In December SEVEN BRO7HERS launched its first alcohol free beer, 0.5% ABV. This beer was also added to the brand’s core range.

SEVEN BRO7HERS BREWING CO was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home.

In 2016 the brothers opened their first BeerHouse in Ancoats, Manchester. They now have an onsite taproom at the brewery in Salford and a BeerHouse at Middlewood Locks, Manchester.

In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge and in May 2021 they opened their doors to a brand-new BeerHouse in the heart of MediaCityUK. Work is currently underway to open their latest BeerHouse in Liverpool city centre, opening April 2022.

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