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  • Writer's pictureHinton Magazine

Timex x UFC

Following the announcement of their major global sponsorship and licensing partnership, Timex has officially entered the Octagon® as the first ever official Timekeeper and Watch Partner of UFC®. Continuing the brand’s reputation for designing some of the toughest watches that take a licking and keep on ticking in the industry.



The collection has been expertly engineered with legendary durability and best-in-class design, created at the Giorgio Galli Design Lab in Milan, Italy. The result is an unbeatably tough, sport-centric wearing experience for any fighter and the only watch tough enough for UFC®.


Timex and UFC® share a heritage of determination, ingenuity, and grit and we are honoured to join the most innovative force in combat sports to clock its greatest moments," says Shari Fabiani, Sr. Vice President Brand & Creative at Timex Group. “Being able to bring accurate, durable and innovative timekeeping to fighters and fansalike and offering hard-hitting features that embody the toughness and tenacity of two powerhouse brands is a match worthy in its own right.”

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