As a collective, consumers worldwide are more attuned to their mental health than ever before, with a recent report by Barnes and Noble finding that, for the first time, readers are more interested in books about mental health than about diet and exercise.

There is no denying that self-care is surging in popularity, as more people begin to recognise that paying attention to their wellbeing is just as important as their physical health.

While most in the pursuit of optimal health can quickly identify which of their actions guide them towards a state of ‘zen’ – a state of calm attentiveness in which one’s actions are guided by intuition rather than by conscious effort – BetterYou’s newly-coined concept of  ‘magnesi-zen’ is something everyone can benefit from, simply by adding one simple activity to their daily routine.

What is ‘Magnesi-zen’? The concept, conceived by pioneering natural health brand, BetterYou, encourages the British public to reach a rebalanced state of mind and feeling of physical calmness, achieved by absorbing the super mineral, magnesium, daily.

Simply defined as a state of relaxation achieved through a delicate routine of supplementing magnesium through the skin.

Responsible for over 300 different actions in the body, magnesium is a vital nutrient that acts as a natural aid to muscle recovery and relaxation – with a magnesium-rich body being stronger, more flexible and better able to resist both physical and emotional stress.

Finding your ‘Magnesi-zen’ Finding a state of ‘Magnesi-zen’ is different for everyone and it can present itself in a variety of ways.

While one person may find it through restful bathing in a magnesium-rich soak after a hard day’s work, another may celebrate a good quality night’s sleep after applying a luxurious magnesium lotion the night before. Others may find their ‘Magnesi-zen’ by using Magnesium Oil on their skin after an endorphin-releasing run or fitness session.

30-year-old triathlete, Samantha Taylor describes what ‘Magnesi-zen’ means to her, saying; “I love being active, it gives me such a great feeling, a buzz of excitement and, if I’m competing, a hit of adrenaline too.

“After a long day training my body might feel tired but encouraging my brain to slow down and enable me to sleep and recover can sometimes be a challenge.

“’Magnesi-zen’ for me comes in the form of a relaxing soak. I personally love nothing better than running a hot bath and filling it with Magnesium Flakes and bubble bath. After a good 20-minute soak I feel that my whole system, and particularly my brain, has calmed and my muscles are relaxed.

“Knowing that magnesium is responsible for so many reactions throughout the body, I’m aware that by absorbing it daily, I’m also getting lots of other benefits.”

Pioneered by British brand, BetterYou, transdermal application (through the skin) is the ultimate way to replenish magnesium levels. The brand’s award-winning range of flakes, body sprays and lotions provide a faster, more effective method of remineralisation compared to other methods of supplementation.

You can learn more about the benefits of magnesium and how you can find your ‘Magnesi-zen’ at betteryou.com.