Many people are increasingly using TikTok proactively as part of their travel plans. Internationally, 39 percent of Gen Z use social media platforms like TikTok to help plan their holidays, with one-fifth following travel influencers on social media.

With this in mind, Tropicalboat Luxury Yacht Charters & Rentals has provided some 2024 destination inspiration by ranking TikTok users’ most desired luxury travel destinations from best to worst.

According to our study, luxury destinations like Santorini, Saint Tropez and Positano, are the highest rated luxury destinations that TiKTokkers have their hearts set on visiting in 2024.

However, what we found most interesting was the unexpected locations which appeared on the list of 24 destinations in our study.

Here’s our shortlist of the five most unexpected luxury travel destinations, which travelers may wish to have on their radars for next year…

Ios, Greece

TikTok views: 18,800,000,000

Nestled among the 220 islands comprising the Cyclades, Ios - renowned as a premier party destination among the Greek islands – is in fifth position in our study.

However, don’t let its party reputation deter you, as Ios has undergone a deliberate transformation in recent years.

With a concerted effort, the island has been gracefully redefining itself, focusing on enriching its culinary scene, diversifying its accommodations, and fostering artistic ventures.

All the while, it remains committed to safeguarding its untouched beaches and preserving the island's natural splendor.

Leogang Austria

TikTok views: 193,100,000

Tucked away about an hour away from Salzburg lies the quaint ski village of Leogang, boasting a modest 5,900 tourist beds—roughly half the capacity of St. Anton. Despite its smaller size, this low-key yet luxurious ski resort has been steadily gaining popularity as more visitors discover its hidden charm.

Notably, Leogang is ranked in seventh position in our study, and has earned acclaim as one of Austria's premier destinations for cross-country skiing, offering an extensive network of 150 kilometers of cross-country pistes. The luxury chalets nestled in the Austrian Alps are synonymous with exceptional quality, and the ones found in Leogang are certainly no exception, upholding the same elevated standards.

Locorotondo, Italy

TikTok views: 5,000,000,000

Locorotondo is one of Puglia's most attractive towns with a proudly conserved, easily-walkable centre and general, relaxed ambience.

Within Locorotondo lie several spectacular sites that captivate visitors. These include the Trito, San Marco, Tagaro, and Serra districts, as well as noteworthy landmarks like Villa Basile Caramia, Palazzo De Bernardis, the ancient Trullo of the Marziolla district, the distinctive alleyways known as "cummerse," and the breathtaking Zuzù area.

Locorotondo Leonardo Trulli Resort is all TikTokkers can talk about, as travelers share their experiences of the Leonardo Suite, an underground bedroom that used to be a 300-year-old wine cellar.

Bodrum, Turkey

TikTok views: 13,000,000

The Bodrum peninsula may be small in size, but it hosts an impressive array of offerings— from exquisite dining experiences to luxurious hotels and a thriving high-cultural scene—all within a stunning setting. It stands out as the most prestigious area along the Turkish Riviera, drawing the super-wealthy who moor their yachts here every summer while celebrities seek refuge from the paparazzi in secluded bays.

However, Bodrum isn't solely defined by opulence; it also embraces Turkey's traditional village life, providing a glimpse into the country's rich heritage. Moreover, the region boasts a burgeoning wine industry currently experiencing a remarkable revival, adding yet another dimension to Bodrum's diverse appeal.

Amsterdam, Netherlands

TikTok views: 2,800,000,000

When your city is rife with overtourism, how do you keep on top of the ever growing crowds? Well, Amsterdam has chosen to tackle this issue through a focus on luxury.

A concept initiated by Luxury Amsterdam involves curating a collection of high-end destinations and experiences across the city. The aim was to concentrate on luxurious offerings, providing visitors with a comprehensive experience.

And it seems to be working, as Amsterdam now offers more top-tier hotels, exclusive restaurants, upscale boutiques, renowned museums, and even diamond factories.

Amsterdam also caters to diverse tastes, whether indulging in spa treatments at wellness centers, savoring meals at Michelin-starred restaurants, or staying at distinctive and upscale accommodations.

All of these offerings are increasing the buzz around Amsterdam across TikTok and we think this will only increase in 2024.

Written by: Kate Kalamaga, owner of Tropicalboat Luxury Yacht Charters and Rentals