Craft Buddy launches Li’l Worlds™ – a new generation of collectible model kits and Book Nooks at accessible price points

Premium, display-led miniature worlds from £7–£39, opening up one of the fastest-growing hobby categories to the mass market

Craft Buddy Ltd today announces the launch of Li’l Worlds™, an innovative new range of miniature model kits and Book Nooks, set to launch at retail from September 2026.

Designed to sit at the intersection of craft, collectibles, and hobby kits, Li’l Worlds™ has been created to unlock a fast-growing category that, until now, has largely been limited to higher price points and more complex builds.

Whilst Book Nooks and miniature model kits have surged in popularity in recent years, typical retail prices of £40+ and time-intensive builds suitable mainly for adults have restricted their appeal. Li’l Worlds™ changes that!

The range delivers premium-quality, display-led designs across a highly accessible £7–£39 price architecture, with build experiences ranging from quick 5-minute creations to immersive 8+ hour projects. With products designed for ages 6+ through to adult, Li’l Worlds™ uniquely bridges kids and kidult audiences. It has a clear ladder for entry, progression, repeat purchase, and collection. This makes it a truly mass-market proposition, with broad retail appeal.

The launch Series 1 range combines globally recognised licences including Harry Potter, Hello Kitty and Anne Stokes, alongside original Craft Buddy concepts, offering broad appeal across both younger audiences and the rapidly expanding kidult market.

Product formats include:

• Mini Rooms

• Scene Boxes

• Book Nooks designed for bookshelf display

Each format has been engineered with strong visual impact and gifting appeal, making Li’l Worlds™ ideal for in-store theatre, social media sharing, and impulse-driven purchasing.

The range has already generated strong retailer interest across key Q1 2026 trade fairs, including the London Toy Fair, Spielwarenmesse, and Creativeworld Frankfurt, positioning it as one of Craft Buddy’s most anticipated launches to date.

Gary Wadhwani, Co-Founder of Craft Buddy, commented:
"We saw a clear opportunity to evolve this category. There is strong consumer demand for miniature worlds and Book Nooks, but much of the current market is either too complex or too expensive for mass appeal. With Li’l Worlds™, we’ve combined premium design with accessible pricing to create something that can scale - both commercially and creatively. We’re delighted to have our major license partners on board too!"

Dan Ward, Head of Sales at Craft Buddy, added:
"Retailer reaction to Li’l Worlds™ at the start of the year has been extremely strong. Based on the level of interest and the breadth of the range, we expect this to be one of our biggest launches of 2026."

With a clear product ladder, strong licensing pipeline, and multiple format extensions already in development, Li’l Worlds™ is positioned as a long-term growth platform for retailers looking to tap into the convergence of craft, décor, collectibles, and gifting.

The range is available to order now, ahead of its September 2026 retail launch.