Benton Watches

The watch has been a prominent fixture to completing an outfit for decades and as the years have gone on new brands have arrived and gone, failing to hold a presence in the watch industry. One brand hoping to one of the few who remain, is Sydney based brand Benton Watches.

Born in 2020 from a passion for men's fashion, helping others and saving the environment, founder of Benton Watches - Alex certainly has a plan in mind for his brand. Talking to about his brand Alex says, 'We strive to deliver a modern take on traditional styles with simplicity in mind and we never overpower, but rather accentuate you’re best features. In line with putting your values on full display, we are dedicated to giving back to the pillars of our community'. He continued, 'As a member of an exclusive network, you elevate everyone around you'.

Officially launching their first collection, The Catalyst Collection in 2021, Alex and the brand have confirmed that this collection supports the Australian bushfires and floods, going on further to announce that 10% of every watch sale is going towards the recovery and prevention of the Australian bushfires and floods.

There's certainly more to the designs than them 'looking stylish', it's clear to see the brand have genuinely thought about the reason why they have created their brand, what they want to achieve from it and most importantly they have that all important plan of action. Looking at the design of a Benton watch tom the Catalyst Collection each of the watch backs are built from wood, which the brand confirms symbolises all the trees destroyed in the Australian bushfires and floods, keeping very much in line with the brands values. Each piece of the collection offers a timeless classic feel with a modern twist and it's certainly clear this brand is planning to stick around for many years to come.

Founder Alex has certainly put more than a brand together here, they've brought a community together which will be wholeheartedly supported globally, from whether someone has been directly affected by the bushfires or because someone cares about global warming combine this with the brands partnership with BlazeAid (Australian based charity) and the incredible designs in this collection from Benton watches and you've got yourself a strong, sustainable and stylish brand!

Head over to Benton Watches to shop the full collection. You can also check them out on Instagram @BentonWatches