Caroline Pires From Salt Lily On Why Maximalism, Durability, And Attitude Are The Future Of Style

There’s a quiet revolution happening at the wrist, around the neck, and across the jewelry  counters of the world. After a decade dominated by dainty chains and minimalist stacks, a new  wave has arrived — louder, sculptural, unapologetic. Think cuffs that look like armor, rings that  feel like architecture, and pearls worn with the insouciance of streetwear. 

At the center of this shift is Caroline Pires, the founder and creative director of Salt Lily. While  many brands are chasing micro-trends, Pires is shaping something bolder: waterproof, tarnish resistant jewelry that is both practical and powerful, designed for women who refuse to  compromise. 

“Jewelry is no longer just an accessory,” she says. “It’s a statement of how you want to move  through the world. Pieces should be able to keep up with you — whether that means diving into  the ocean or walking into a boardroom.”

This ethos has become Salt Lily’s calling card. Built from surgical-grade steel and finished with a  PVD coating ten times thicker than industry standards, the brand’s pieces are engineered to last.  But durability alone doesn’t explain their growing cult following. What sets them apart is their  aesthetic edge: cuffs that catch the light like liquid metal, chains with sculptural weight, and pearls  that feel more punk than prim. 

The rise of maximalist jewelry is more than a fashion cycle. It’s cultural. As clothing trends flirt  with quiet luxury and stripped-down basics, jewelry has stepped in as the new loudspeaker. A  single cuff can scream what a whole outfit whispers. For Pires, that’s the point. 

“We’re in a moment where women want visibility without explanation,” she explains. “A bold  bracelet, a layered chain, a set of oversized hoops — these aren’t just decorations. They’re  declarations.” 

Salt Lily’s collections have already been spotted everywhere from sun-soaked beaches to late night parties, styled with tailored blazers, swimwear, or nothing but a tan. On Instagram, they’ve  become shorthand for a specific type of confidence — sharp, effortless, and uncompromising. 

If minimalism was about restraint, this new wave is about release. Jewelry that doesn’t apologize  for existing. Jewelry that doesn’t whisper. 

And leading the charge is a woman who knows that sometimes, the smallest pieces carry the  loudest voices.