De'Jon Pier'e
January 2020 before the Covid pandemic took over most of the world we sat down with businessman and fashion designer De'Jon Pier'e for the first time where he introduced us to his brand with his name sake, fast forward for September 2021 and we caught up with the man himself again to see where he had taken his brand as it approached 5 years. This year De'Jon Pier'e the brand celebrates 7 years in business and we've sat down with the man behind the brand again to see where he brand is today, the huge changes he's made and to talk about an exciting new collection.
De'Jon you are the first person ever to feature on the cover of Hinton Magazine 3 times, so welcome back. Firstly for those new readers since your last cover back in September 2021 could you remind us about who you are and what your brand De'Jon Pier'e is?
I am De’Jon Pier’e and my brand is a confident brand that appeals to all who want to feel good about themselves in the image of myself and style.
This year your brand is going to celebrate 7 years of existence, how does this feel? Did you ever imagine you'll be here 7 years later bigger than ever?
It feels good as I have come quite far to be honest. I didn’t even think I would be here past one year to be honest so its at a good place so I am happy with it.
What drives you to keep this going?
To build my own empire , and the fact my mother had a successful business.
How do you come up with new collections, you dont have a team who designs things for you, you do it all yourself so how do you manage to keep things so fresh? I just think of my own ideas on how I want the collection to look and be like and I visualise what I want and get a team to create my ideas and I go from there
What can you tell us about this upcoming collection you're about to release?
Its my most interesting, and fun collection, it has over 20 products and will cater to all, you will be able to find something to wear or purchase. I finally listened to more feedback and delivered this time.
You've been sponsoring some up and coming sporting names, what can you tell us about this?
It’s all a bit random and crazy basically, my brand has reached some really good deals and opportunities since the beginning of the year and I really cant wait to show everyone who follows my brand how far I have brought it, even I am surprised.
Why did you decide to go down this route and for you what makes it possible for you to sponsor a sports person?
I just think opportunities come to me and they are so good to not ignore so I just bided my time and see if this suits me and I thought I will try it and so far it is quite surprising.
Is this route of sports sponsoring the way forward for De'Jon Pier'e or just one avenue you're exploring?
I think it is just one avenue because I want to be a brand that can reach to all and appeal to any industry that’s the aim, you never know I might do beauty products next.
Where can people currently buy your products?
As always we are always keen to get into the business minds of all our brand owners we feature so what piece of advice would you give to a fashion designer starting out?
Use social media but cleverly work on engagement not followers, be consistent and release good products and find what your niche is for your brand.
So the last time we spoke to you was 19 months ago, if we next speak in 19 months time where do you imagine your brand would be?
Working with more companies and exploring other avenues
De'Jon, thank you for your time.
Thank you.
You can see the range available from De'Jon Pier'e over at https://www.dejonpiere.com/
