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  • Writer's pictureHinton Magazine

De'Jon Pier'e Unveils Seven Years of Style Evolution: A Captivating Journey into Fashion, Confidence, and Unprecedented Collaborations

In the ever-shifting landscape of the fashion realm, where trends flicker like city lights, De'Jon Pier'e remains a steadfast luminary, illuminating the industry with seven years of sartorial brilliance. From our initial rendezvous in the pre-pandemic days of 2020 to the pulsating beat of September 2021, and now to the present, where the brand notches the significant milestone of its seventh anniversary, we find ourselves once again at the crossroads of innovation and style with the man behind the magic—De'Jon Pier'e. In this interview, we embark on a journey through time and fabric, exploring the highs, the surprises, and the unique path that has brought the brand to its current zenith. Join us as we peel back the layers of creativity and resilience, discovering what fuels the fire of this solo designer's unyielding passion for self-expression through fashion.

Congratulations on reaching 7 years in the fashion industry, in 2023! Looking back at the journey, what do you consider as the most significant milestone for De'Jon Pier'e in these seven years?

Creating clothing and ideas and seeing them come to light through collections.

In our previous interviews, you've emphasised the importance of being a confident brand. How has this philosophy evolved over the years, and what role does it play in your upcoming collection?

You have to be confident in any business and the message needs to be clear, this illustrates in the latest collection, working with black and white is such a bold and strong message.

Managing your brand independently is commendable. Can you share any challenges you've faced as a solo designer and how you've overcome them to maintain the brand's freshness and innovation?

I always change  and work towards fresh ideas based on what I think looks good, the main challenges I have had is choosing the right manufacturers.

Your upcoming collection is described as your most interesting and fun. Can you tell us more about the inspiration behind it and any particular elements that make it stand out from your previous collections?

The latest collection is based on me trying to build my own legacy my own way and suing all types of body types and people and also it’s the only collection at the moment that features myself in.

Sponsoring emerging sports personalities is a unique move for a fashion brand. How has this collaboration impacted both the athletes and De'Jon Pier'e, and do you foresee expanding into other non-fashion collaborations in the future?

Working with sporting companies has elevated my brand and i am a lot more known , I just think its an amazing collaboration to work with others who are not always in the same field as you to help the brand more known. The best marketing tool I believe is word of mouth.

With the increasing trend of fashion brands diversifying into various industries, you mentioned the possibility of exploring beauty products. Can you share any insights into how De'Jon Pier'e might venture into the beauty industry, and what aspects of beauty do you find most intriguing?

Beauty industry is something i am considering in terms of lotions and cleansing products to keep the skin looking fresh and clear it’s an idea I have and still looking into.

As your brand continues to grow, how do you maintain a balance between catering to a broader audience and staying true to the brand's core identity?

I just create ideas and watch them come to light and always get the feedback from customers on what products they would like to see. The identity is based on bold and image created from my ideas.

For those eager to get their hands on your latest collection, can you tell us where it will be available, both online and potentially in physical stores?

It is on the website The aim is to get some of my clothing in potential shops such as ASOS or other retailers just working on a plan.

Reflecting on your own experiences, what do you think is the most crucial aspect of successful brand building, and how has your approach evolved over the years?

I think the best successful brand building is networking, you have to be good with people or you will not have a successful brand let alone business.

Social media has been a key aspect of your brand's promotion. In the ever-evolving landscape of social platforms, have you adopted any new strategies or platforms to engage with your audience effectively?

I am. A person that just speaks to everyone whether the relationship ends up successful, loyal or not you cant always predict how people will turn out I just remember why I am doing this and ignore everything else.

Considering the pace at which the fashion industry evolves, how do you stay ahead of trends while maintaining your unique brand identity?

I keep up with what the industry is offering and what is happening but i try not to get overwhelmed by it all.

As you envision the next 24 months for De'Jon Pier'e, are there any specific collaborations or partnerships you hope to secure, and how do you see the brand's influence expanding?

In terms of partnerships and collaborations I am always open to make good business however at the moment I am just going to create good clothing and concentrate on creating a bigger following.

In the spirit of continuous improvement, what lessons have you learned from the challenges and successes of the past 19 months, and how are these shaping the future direction of De'Jon Pier'e?

What I have learnt is people talk, weather good or bad and don’t ever believe people are your friends, they are your friends in that moment but when you no longer have nothing to offer them or an agreement comes to a natural end, they become strangers and that’s ok, word of advice, people pretend well. I have. a good team around me who want nothing from me and those are the people I reward the most, by hiring them and giving them paid jobs.

Lastly, as a seasoned fashion designer, what advice would you give to your younger self when you were just starting your journey in the industry?

I should have started my brand while I was in an internet frenzy when my music was out in the early 2000s that could have helped my following more but still grateful either way.