Forget winning the lottery, it's waking up to sunshine that really makes us happy!
New study uncovers the everyday ‘little wins’ that spark joy, giving Brits a ‘happy glow’ of 74 minutes
Research by Barefoot Wine has revealed the small everyday moments which spark joy, including finding money in an old coat pocket (48%), receiving an unexpected gift in the post (40%) and getting a compliment from a stranger (31%)
Research shows that Brits enjoy an average of three such wins a week, with 60% confirming that unexpected joyous moments help them to forget anything negative
Over one fifth of Brits reward ‘little wins’ with a glass of their favourite wine
Barefoot Wine is encouraging the nation to celebrate the everyday ‘little wins’ as part of its ‘Virtual Cheers’ campaign
21st May 2020. New research announced today has revealed the everyday ‘little wins’ that spark joy, with getting an extra hour in bed (28%), enjoying a relaxing glass of wine at the end of the day (16%) and even and even getting into fresh bedding at the end of the day (37%) making up Brits top picks.
As the nation continues to adjust to a slower pace of life it seems that us Brits are taking the time to appreciate the simple things, as the study, commissioned by Barefoot Wine, confirms that over half the nation (54%) have found more joy in everyday ‘little wins’ during recent months than ever before.
It appears little wins can equal big reward, as the research reveals that Brits enjoy up to three such wins a week on average, giving them a ‘happy glow’ for 74 minutes each time - that’s almost 4 hours of happiness a week. The findings also revealed that one fifth of Brits admitted to actively seeking out ‘little wins’ to boost morale, while over 60% confirmed that an unexpected joyous moment has the power to help them forget anything negative going on around them.
In a time when a little happiness goes along way, 86% of Brits believe it’s more important than ever to appreciate the little things in life. The study shows that one in four hope to experience a ‘little win’ such as waking up to sunshine (43%) at the beginning of the day, in order to boost their mood. Other everyday moments such as waking up and realising it’s the weekend (24%) and finding a forgotten bottle of wine (13%) keep people positive for at least 69 minutes and deserve to be celebrated.
Like other successes, when it comes to celebrating a ‘little win’ or achievement, over one fifth of the nation reward themselves with a refreshing glass of wine to mark the occasion. Over half of Brits can’t wait to share such moments with loved ones, with 53% phoning a partner or friend to share the news and a fifth celebrating further with a positive post on social media. Surprisingly, one tenth even admitted that experiencing a ‘little win’ is better than spending time with their other half!
A spokesman for Barefoot said: “Now more than ever it’s important that we appreciate the little moments in life and this research shows that celebrating the ‘little wins’ can really make a difference - whether that’s starting the day with sun, having a weekend lie-in or winding down and having a glass of wine at the end of the week.
“Barefoot Wine has always been about celebrating positivity and raising a glass to the everyday little wins, which is why we’re encouraging people all around the country to raise a ‘virtual cheers’ every Saturday to celebrate the little things with family and friends.”
Barefoot Wine “Top 50” list of ‘Little Wins’:
Finding money in an old coat pocket (48%)
Waking up to sunshine (43%)
Receiving an unexpected gift in the post (40%)
Getting into fresh bedding at the end of the day (37%)
Traffic lights turning green as you approach (33%)
Watching the sunset (33%)
Completing a to-do list (32%)
Completing a DIY task by yourself (31%)
Winning a lucky dip on the lottery (31%)
Getting a compliment from a stranger (30%)
Getting an extra hour in bed
When your favourite song comes on the radio or playlist
Getting a free item in your takeaway
Finding a forgotten stash of chocolate
Receiving an online delivery earlier than expected
Putting comfy clothes on at the end of a busy day
Seeing a happy dog on a walk
Completing a gardening task successfully
Waking up thinking it’s a weekday but realising it’s the weekend
Getting the last parking space in a car park
Receiving a call from a long distant friend or family member
Being thanked for helping a neighbour
Finding out it’s a four-day working week
Fitting into a pair of jeans you’d forgotten about
Getting a new recipe right
Keeping a plant alive
Seeing the item you need fully stocked in the supermarket
Parallel parking on a first attempt
Waking up to a heart-warming text
Having the exact amount of change to pay for something
Remembering to cancel a subscription before the free trial ends
Having an umbrella in your bag when it starts raining
Completing a food shop without forgetting any items
Completing a home workout
Waking up on a ‘good hair day’
Having a crisp, refreshing glass of wine at the end of the day
Having a surprise date night with your partner
Getting a product upgrade in your online food shop
When your favourite box set returns
Waking up just before your alarm
Finding a forgotten bottle of wine
Winning a virtual quiz
Getting likes on your social media post
Taking a ‘good’ selfie first time
Getting a personal best time for a run
Painting your nails without smudging
When your child sleeps through the night
When your kids play happily together
Finding that your favourite bottle of wine is in stock
Loading the dishwasher perfectly
To be in with a chance of winning a Barefoot Little Win for yourself of a loved one, join Barefoot Wine this month on their social channels. Share your ‘Little Win’ experience and raise a #VirtualCheers to the little things in life.
For more information visit @barefootwineuk #VirtualCheers