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  • Writer's pictureHinton Magazine

Jubilee and Spring Celebrations With East London Parasol's New Designs For 2022

Expect pastels and Regency-style inspiration, new takes on traditional textiles, Bridgerton vibes and a nod towards photographer Slim Aarons. All in addition to an exciting collaboration with British artist Harriet Popham.

Our home surroundings are more important than ever before. Everyone wants to create a haven in which to live, work and entertain in equal measures, indoors and out. East London Parasols designs beautiful accessories for all sizes of outdoor spaces, seasons or occasions. These parasols add elegance, style and colour to a garden, patio or entertaining space. The new designs, launching in January 2022, bring together the very best craftsmanship both locally and across the world; made in Hampshire, UK, Jaipur, India and Bali, Indonesia.

Designs range from white scalloped edge parasols and William Morris prints, to all colours of the rainbow; and for 2022 East London Parasols have introduced a kaleidoscope of polka dots, stripes, pastel colours, 1970’s influenced pattern, ikat weaving, and the laid back pool-side chic of American photographer Slim Aarons.

Not stopping at that, they have also collaborated with V&A exhibited British artist Harriet Popham, best known for her beautiful lino prints. Harriet has created a narrative design for East London Parasol Company inspired by willow pattern and chinoiserie. This intricate white and blue parasol depicts the story of East London Parasols and Lucy’s inspiration for her creations.

2022 is set to be an exciting year for East London Parasols as it continues to pave the way in terms of forward thinking trends and craftsmanship, seeking new collaborations with up and coming artists and iconic blasts from the past. Lucy has successfully re-introduced a royal tradition into our lives, revived and reimagined for the post-Covid world, bringing colour and elegance to gardens, terraces, and balconies alike!

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