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KEBURIA Brings Time Travel to London Fashion Week

  • Writer: Hinton Magazine
    Hinton Magazine
  • Sep 20
  • 3 min read

London Fashion Week has always been a playground for boundary pushers, but few designers weave past, present and digital futures together quite like George Keburia. For Spring Summer 2026, the Georgian designer returns to the capital with a collection that plays out like a theatre of time travellers, where Victorian heroines, sci fi avatars and deconstructed soldiers all march to the beat of a modern catwalk.


KEBURIA

In a season where London’s runways are alive with explorations of identity and technology, KEBURIA’s SS26 offering does not simply ride the wave. It reshapes it. The collection draws on contrasting eras, harnessing both the romance of nineteenth century silhouettes and the daring of a digital frontier. The result is a wardrobe that feels cinematic, like characters caught between centuries, stitched together by craft and imagination.


“Fashion is about creating new worlds,” Keburia tells Hinton Magazine. “For me, the dialogue between history and the digital is where the most exciting ideas happen. It is about the collision, the tension and harmony, that makes something feel alive.”


KEBURIA

KEBURIA has always been known for playful disruption, and SS26 is no exception. Bold silhouettes dominate as puffy sleeves swell into dramatic bubble shapes, while military tailoring is stripped down and rebuilt into something at once commanding and irreverent. There is humour here too, with ultra micro shorts and cheeky printed polos sitting comfortably beside hand distressed denim. The mix feels deliberate, a wink at the conventions of fashion and the courage to poke fun at them.


At the heart of the collection lies contrast. Ethereal fabrics including airy organza, guipure lace and delicate jacquard drift against the weight of glossy patent leather and rugged denim. These oppositions play into the central theme of temporal tension, offering layers that echo both history’s grandeur and gaming’s hyper realism.


“Fashion today needs to reflect the multiplicity of our lives,” Keburia adds. “We are never in just one dimension, we live in memories, in the present moment, and in digital spaces. I wanted this collection to embrace that complexity.”


KEBURIA

This season, London Fashion Week has seen a surge of designers engaging with digital culture, from AI inspired prints to virtual showrooms. Yet KEBURIA stands out for resisting a purely tech driven aesthetic. Instead, the collection stages a conversation between worlds, where the digital is filtered through history rather than replacing it. In doing so, Keburia captures something distinctly London, a city that thrives on heritage while constantly looking forward.


There is also a certain theatricality in the presentation. Music by Mamaflex underscored the drama, while casting by Troy Fearn ensured each look felt like a character stepping into a wider narrative. It was not just fashion, it was world building, a story told through texture, shape and sound.


Despite its futuristic themes, KEBURIA’s SS26 remains grounded in artisanal craftsmanship. From distressed denim that feels hand touched to lace that speaks of couture heritage, every piece resists mass produced polish. It is this insistence on the handmade that gives the collection its depth.


The styling, directed by Jeanie Annan Lewin, leaned into the dualities of the collection, balancing the romanticism of Victorian flourishes with the bite of cyber punk edge. Hair by Kota Suiza for Sam McKnight and make up by Rebecca Wordingham added to the cinematic atmosphere, part period drama and part digital dream.


KEBURIA

Ultimately, what Keburia offers this season is a wardrobe for those unafraid to cross boundaries. The collection’s theatrical sleeves, tongue in cheek minis and rugged meets romantic contrasts speak to a generation unwilling to settle for a single narrative of style. It is fashion as storytelling, a set of costumes for lives lived across multiple timelines.


“London Fashion Week has always been a place for experimentation,” Keburia reflects. “To bring Georgian craftsmanship into dialogue with these global conversations, that is what excites me. It is about showing how our past and future can coexist in the present.”


As the SS26 collection closed, the message felt clear. KEBURIA is not content with designing clothes. He is designing worlds. In a London season defined by flux and futurism, his vision of time travel dressing might just be the most compelling chapter yet.

 
 
 

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