Kicking Goat Expands Its Line-Up with Zero Alcohol and a Sharper Seasonal Blend

The cider category is changing, and Kicking Goat Cider is moving with it.

The award-winning producer has introduced two new releases for 2026: Kicking Goat Zero, its first alcohol-free cider, and Elderflower & Mint, a lighter, more refined take on fruit cider designed for the warmer months.

Both are built on the same foundation. Fresh-pressed British apples sourced from family-run orchards in Somerset and Kent, with a focus on flavour rather than compromise.

The alcohol-free category has grown quickly, but consistency remains an issue. Many products struggle to deliver the structure and character expected from traditional cider. Kicking Goat Zero is positioned to address that directly. It has been in development for several years, with the aim of retaining the core elements of a classic cider: apple-forward aroma, balanced sweetness and a clean finish, without dilution.

Alongside it, Elderflower & Mint introduces a more seasonal direction. The profile is lighter, with a clear floral note from elderflower and a controlled lift from mint, designed to sit comfortably in spring and summer settings without tipping into excess sweetness. It is a more considered approach to fruit cider, one that prioritises balance and drinkability.

The expansion reflects a broader shift in the market. Consumers are moving towards products that offer flexibility, whether that is lower alcohol options or more refined flavour profiles. Rather than treating these as separate categories, Kicking Goat is positioning them within the same range, built around quality and consistency.

Founder James Pearce describes the move as a natural progression, particularly into the low and no-alcohol space, where expectations are changing. The objective is straightforward: deliver a cider that holds up on taste first, regardless of alcohol content.

With both products now available online and set to roll out across pubs, hotels and specialist retailers, the brand is extending its reach without moving away from its core identity.

For cider, the direction is clear. It is no longer just about tradition. It is about range, control and relevance.