Lana Kerr on confidence, equality and redefining wellness for women

Confidence, authenticity, and empowerment have been recurring themes throughout Lana Kerr’s journey, but in this final instalment of our four-week interview series, she brings them together in a deeply personal way. Beyond her achievements with Lumisque Skincare and CO₂LIFT®, Kerr’s philosophy extends into a broader mission—to help women see wellness as a source of strength rather than pressure.

In conversation, she opens up about what confidence truly means to her, how the beauty industry can move beyond narrow ideals, and why equality for women must include access to safe, effective, and dignified treatments. Kerr reflects on moments where she’s had to stand firm in her own power, the importance of empathy in leadership, and the women who have shaped her outlook. It’s a conversation that goes beyond aesthetics to explore the mindset and message behind her work.

Beyond skincare and treatments, you often talk about confidence as being at the heart of wellness. How do you define confidence in your own life?

For me, confidence is the ability to show up as you are, with the knowledge that you are unique and have value. It is about presenting what is on the inside to the outside with authenticity. Confidence is rooted in self-acceptance and nurtured through wellness practices that make you feel strong, beautiful, and whole.

The beauty and wellness industries can sometimes reinforce narrow ideals. How do you use your platform to challenge that?

Coming from weight loss clinics, I initially carried a cookie-cutter idea that beauty looked one way. Over time, I have grown to see and appreciate that beauty comes in different sizes, shades, and ages. I use my platform to help people broaden their definition of beauty. Instead of chasing narrow ideals, I encourage people to focus on vitality, health, and self-expression. My goal is to empower people to embrace whole-body wellness and a healthy mindset as a true pathway to confidence.

Equality for women is something you champion. How does that connect to the work you do in aesthetics and wellness?

For me, equality is about giving women access to choices that help them live fully and confidently. In aesthetics and wellness, that means safe, effective treatments that restore not just appearance but quality of life. Whether it is supporting intimate health after childbirth or giving women tools to feel more vibrant as they age, my work is about ensuring women are not left behind or dismissed when it comes to their well-being. It also extends to how we run our business, Lumisque is a women-led, women-majority organization, which reflects our commitment to creating opportunities for women at every level.

When you think about your own journey, what were the moments where you felt you had to push back against limitations placed on women?

Fortunately for me, I have never allowed myself to view life through the lens of limitation. In fact, early in my professional career in the financial world, I was often surrounded by men, yet I chose to operate fully in my feminine energy, which I consider very powerful. However, there was one instance this year when a man, who was president of a smaller company, tried to bully me. I knew he would never have spoken to a male counterpart in that way, and it completely took me off guard. Once I regained my composure, I stood firmly in my power and set things right. In that moment, I saw firsthand what many women experience, and it fueled my commitment to use my platform to empower women to own their voice and never shrink back from their strength.

How can brands and leaders create more honest conversations with women rather than simply selling them products?

By listening first. Women want to be understood, not spoken down to. Brands need to acknowledge the real challenges women face, hormonal changes, postpartum recovery, aging, stress, and create solutions that honor those experiences. When leaders prioritize transparency, empathy, and education, they create conversations that build trust instead of transactions.

Who inspires you when it comes to female leadership and authenticity?

I am inspired by women who lead with courage and grace while staying true to themselves. One woman who has truly inspired me is Jane Wurwand, the founder of Dermalogica. I read her book Skin in the Game several years ago and was struck by how she created an entirely new industry by bridging the gap between medical skincare and skincare professionals, elevating the field of aesthetics in the process. I recently had the pleasure of meeting her, and her story is so inspiring. She leads with grace, realism, authenticity, and humility, and that combination makes her an incredible role model.

If there was one message you could pass on to women who are struggling to feel seen or valued in today’s culture, what would it be?

Embrace the power of your feminine energy and never see it as a weakness. Do not measure your worth by what you think society wants, because as women we are unique, we are created to be resilient. Think of fine china, it is delicate, yet it is treasured, enduring, and meant to be handled with respect. That is the strength of womanhood. Invest in your wellness, your growth, and stand in your truth, because when you do, you radiate a power and beauty that no standard can diminish.

Kerr defines confidence as self-acceptance expressed with authenticity—a belief she carries through her approach to both business and wellness. She challenges traditional beauty standards, advocating for inclusivity, balance, and genuine connection between brands and women. Through her own experiences of confronting bias and leading with grace, she reinforces the importance of using her platform to elevate other women. Inspired by leaders such as Dermalogica founder Jane Wurwand, Kerr embodies the same mix of courage and humility she admires. Her closing message is one of resilience and self-belief a reminder that confidence begins with embracing one’s unique power and investing in personal wellbeing.