MASTER OF MALT REVEALS MOM'S OWN SPIRITS COLLECTION
Master of Malt has unveiled its first own-brand collection spanning top-quality blended Scotch whisky, London dry gin, rum and vodka, developed to offer great everyday staples at accessible price points.
Multi-award-winning drinks eCommerce platform Master of Malt has released the inaugural four spirits in a new collection of accessibly priced, top-quality spirits, enabling customers to easily build a drinks cabinet of delicious everyday staples for both sipping and mixing.
MoM’s Own launches with Blended Scotch Whisky, London Dry Gin, Rum, and Vodka. The recipe for each was developed alongside Atom Labs, the rapid innovation arm of Master of Malt’s parent company, Atom Group. Each bottling has been blended to offer a classic drinking experience that well represents each category, at a quality level that transcends customer expectations at that price point.
MoM’s Own Blended Scotch, 42% ABV, £29.95 This approachable expression boasts gentle, peaty malt wafts with buttery grain elements for a well-rounded drinking blend. It is ideal for after-dinner sipping, neat or over ice, or lengthened out into a Highball. MoM’s Own London Dry Gin, 42% ABV, £24.95 A crisp, classic, juniper-forward London dry gin, lifted with cold-distilled citrus peels for a zesty, refreshing spirit. A traditional drinking gin, ideal in a G&T or in classics like the Martini, Negroni, or all manner of gin fizzes. MoM’s Own Rum, 42% ABV, £24.95 An exciting aged expression set to appeal to the spectrum of rum drinkers, this sees aged and unaged Caribbean rums blended with higher ester liquid for an accessible but interesting serve. Sip it, top it up with premium cola, or try in a Daiquiri! MoM’s Own Vodka, 42% ABV, £24.95 A smoothly mouth-filling vodka distilled from a wheat and molasses base, MoM’s Own Vodka is a classic neutral bottling ideal for pairing with tonic and other mixers, and in the likes of the Bloody Mary, Moscow Mule and Cosmopolitan. “We’re incredibly excited to launch MoM’s Own, our very own collection of great drinks cabinet staples that offer both fantastic flavour and incredible value for money,” said Jason Hockman, Master of Malt general manager. “MoM’s Own represents a capsule wardrobe of drinks. In just a few accessibly priced bottles, our customers can build a versatile, easy to use collection that covers most spirits bases. It’s a range that’s ideal for everyday drinking, or for serving if you are entertaining this Christmas.” MoM’s Own Blended Scotch Whisky, London Dry Gin, Rum, and Vodka are the inaugural four bottlings in the MoM’s Own collection, which will be extended and adapted according to market trends and customer demand. All four are available exclusively from Master of Malt now.