For those of you that do not know Pretty Disturbia, it is a Manchester based alternative brand which was established in 2009 by Leesa Bertram (Born in Middleton, now living in and working in the city centre).
Having studied at MMU and continuing to work in the industry for many years, she created Pretty Disturbia, inspired by the confident people of Manchester and their unique street style- with the desire to create a Fashion brand that not only stood out from the crowd but was built on a strong foundation of great morals. They are ethical, sustainable, promote uniqueness and do not follow fast fashion. They do their own thing and have grown a very loyal customer base over the years.
'Manchester label Pretty Disturbia is somewhat of a sartorial contradiction, as good girl and bad girl combine to explosive results' -Dazed Digital (Dazed & Confused Magazine)
The brand itself has changed a great deal in its 12 years of trading- from wholesale, retail in the iconic Affleck Palace in Manchester to now concentrating online with their own store, a growing fan base on Etsy and Selling Vintage in addition to this on ASOS marketplace.
It is exciting times for Pretty Disturbia as they launch their latest collection where they collaborated with local talent to create these directional and unique collection shots... The collection focuses on grunge styling with punk detailing such as slashed and hand dyed creations, as they are driven to create unique and original garments.
Make Up: @eleanor.makeup
In the on-going aim to encourage upcyling over fashion, the brand has zoned in on key trends and
how their vintage selection can be styled to do so.
Managing Director Sophie Bremner created such concepts based on the very popular programmes at the moment such as 'Emily In Paris' and “Bridgeton” which is creating a definite rise in corset sales and pastel trends.
These style sheets allow Pretty Disturbia to show their diversity in styling and how mixing various eras in one look can be successful and on trend, using vintage rather than fast fashion.
The brand is always trying to be more sustainable, As quoted from Leesa Bertram 'We source fabrics locally, handmake everything in house, we customise damaged items to save them, sell on vintage items to recycle, host clothes swapping parties to re- purpose, even use scrap paper/ wallpaper for pattern cutting and scrap fabrics for inside cushion covers. nothing is wasted at PD HQ. Even our last broken desk is now used as a backdrop to showcase new items!'
The brand continues to develop and grow, they are currently trying to develop their homeware collection and gift sets.
The brand focusses on developing their own unique style into more product offering groups to appeal to a wider consumer base.