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  • Writer's pictureHinton Magazine

Smeg lets the nation choose its next FAB fridge design

Italian appliance brand, Smeg, has turned to the nation to help choose the latest addition to its iconic range of FAB fridges. Unveiled during London Design Festival, Smeg has revealed eight all-new matte shades at its flagship Regent Street store at 14 Regent Street, St James, London.

Smeg is inviting visitors and passers-by to choose which colourway is put into production by scanning a QR code to vote. For those unable to check it out in person, entrants can place their vote by visiting HERE. Guests have until midnight on 8th November to cast their vote, before the winning model will be announced and sent into production. Avid Smeg fans will then have the opportunity to purchase the remaining models, having the chance to be the lucky owners of globally one-off models.

Perfectly Pale, Artic White, Sage Green

The eight new shades vary from bold shades to muted tones. For lovers of pops of colour in the kitchen, the new models feature a light Azure Blue or darker, vibrant Classic Blue. Rust offers a bold, deep orange while Very Peri celebrates the Pantone Colour of the Year in an eye-catching purple to make a statement. For lovers of a contemporary kitchen, Smeg fans can vote for a muted beige Perfectly Pale or a matte White, perfect to coordinate with Smeg’s matte white breakfast set. Coordinating with 2022’s most trending finish, Sage Green offers a calming tone for kitchens whilst Claret delivers a deep, seasonal shade.

Rust, Calret

With a reputation for a design and playful use of colour, Smeg’s latest bright-fuelled move highlights its long-standing passion for creating statement on trend appliances. The new shade will join an already vast range of 19 colourways and collaborations, allowing customers to create a kitchen aesthetic with the winning model that is truly unique.

Classic Blue, Azure Blue, Very Peri

Smeg’s FAB28 fridge benefits from adjustable glass shelves, internal LED strip lighting, shelving and chrome detailing and a Life Plus 0 degree compartment. All eight of the new designs celebrate Smeg’s distinctive ‘Made In Italy’ design ethos, which is always playful, evocative and eclectic, a range which has been expanded and evolved since its conception in 1997.


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