Snoop Dogg’s new wine makes a rap splash in the UK

Cali by Snoop wine brand is disrupting the nation and inspiring creativity.

• Snoop Dogg has launched his Cali by Snoop wine brand in the UK

• Inspired by the new ‘Cali Red’ wine, a group of rap artists have produced and shared a cypher

• An exclusive Cali by Snoop live cypher event will take place in London on Thursday 20th October

• Cali Red is available now at all leading supermarkets, RRP £11

West Coast king, Snoop Dogg, has brought a taste of Cali soul over to the UK with the launch of his Cali by Snoop wine brand. Honouring those who, like himself, have overcome adversity and beaten the odds to become recognised leaders in modern culture, the brand debuts with the launch of Cali Red.

The bold new brand has already made a splash in the UK rap scene, inspiring a talented group of trailblazing artists to come together for a Cali-inspired #WaitForTheDrop’ rap cypher. Manchester-based Chunky, OneDa, Blind Mic, Skittles and more linked up for the music session whilst enjoying a bottle of Cali Red, with footage of their performance lighting up social media over the past week.

Inspired by the popularity of the cypher online, Cali by Snoop will be hosting an exclusive event in London with live performances from some of the hottest up-and-coming artists in the scene. Expect Cali Red wine to be flowing! A limited number of FREE tickets are available for consumers to come and get a taste of the Cali lifestyle and enjoy live cypher performances from Chunky, Sparkz & Blind Mic, reserve your tickets here.

Cali Red is a full and dense red wine with fruity notes and a smoky aroma. Cali by Snoop is a wine brand without the wine pretences, designed to emulate the chilled Cali lifestyle and be enjoyed casually and from a tumbler. The launch comes following Snoop Dogg’s successful international ventures in partnership with Treasury Wine Estates.

Cali by Snoop Cali Red is available now at all leading supermarkets, RRP £11

The Cali by Snoop London event is 18+ only and consumers attending will be asked to show age identification. Cali by Snoop encourages responsible drinking and will be providing food.