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  • Writer's pictureHinton Magazine

Sunsational Style: Meet the Trendsetting Duo Redefining Eyewear - East Village & Ruby Rocks

In the kaleidoscope of contemporary fashion, where individuality reigns supreme, two brands emerge as frontrunners in the realm of eyewear: East Village and Ruby Rocks. With their distinctive styles and innovative approaches, they're not just setting trends; they're redefining the very essence of sunglasses.

East Village X Ruby Rocks

East Village: Where Urban Style Meets Timeless Elegance

Step into the urban oasis of East Village, where sophistication meets streetwise flair. Inspired by the architectural wonders of NYC and the vibrant energy of London, East Village's sunglasses are more than just accessories—they're statements of style and attitude.

From sleek aviators to bold oversized frames, each pair of East Village sunglasses exudes a sense of effortless cool. Crafted with precision and attention to detail, these eyewear pieces are designed to elevate any ensemble, whether you're strolling through city streets or lounging on sun-kissed beaches.

But East Village is more than just a brand; it's a philosophy—a celebration of individuality and creativity. With a commitment to sustainability and ethical practices, East Village leads the way towards a more conscious approach to fashion, where style and substance go hand in hand.

Ruby Rocks: Embracing Boldness and Boundless Creativity

Prepare to be dazzled by the vibrant energy of Ruby Rocks, a brand that thrives on pushing boundaries and challenging norms. With its eclectic prints and daring silhouettes, Ruby Rocks invites you to embrace your inner wild child and unleash your unique sense of style.

From retro-inspired cat-eye frames to funky geometric designs, Ruby Rocks sunglasses are anything but ordinary. Each pair tells a story of adventure and self-expression, capturing the essence of youthfulness and freedom.

But Ruby Rocks is more than just a fashion brand; it's a movement—a celebration of joy, zest, and individuality. With a commitment to ethical production and cruelty-free practices, Ruby Rocks stands as a beacon of hope in an industry that often prioritizes profit over principles.

Comfort and Quality: Beyond Fashion Eyewear

They are not just fashion eyewear; they are comfort eyewear. The quality is excellent, offering designer-level craftsmanship while keeping the prices affordable. All East Village and Ruby Rocks sunglasses conform with EC regulations and are certified and registered. They comply with BS EN ISO 12312-1:2013+A1:2015 Eyewear and Face Protection – Sunglasses and Related Eyewear (thereby indicating conformance with the provisions of the Council Directive (EU) 2016/425) and BS EN 16128:2011 including BS EN 12472:2005 Release of Nickel from Products intended to come into Direct and Prolonged Contact with the skin. Additionally, all provide UV protection, with lenses that filter harmful sun rays, protecting against potential eye problems and damage caused by excessive sunlight exposure.

The Dynamic Duo: Uniting Style and Substance

As sister/brother brands, East Village and Ruby Rocks share a common vision: to redefine eyewear and inspire a new generation of fashion enthusiasts. Together, they form a dynamic duo, blending urban chic with bold creativity to create sunglasses that are as stylish as they are sustainable.

From the streets of East London to the beaches of Barbados, East Village and Ruby Rocks are making waves in the fashion world. With their innovative designs and commitment to ethical practices, they're paving the way for a brighter, more conscious future.

East Village X Ruby Rocks

A Brighter Future Through Sunglasses

As we bask in the radiance of East Village and Ruby Rocks, one thing becomes clear: the future of eyewear is brighter than ever. With their unparalleled style, commitment to sustainability, and passion for creativity, these brands are not just shaping fashion; they're shaping the world.

So, whether you're a trendsetter or a fashion aficionado, take a step into the world of East Village and Ruby Rocks. With their sunsational style and unwavering ethos, they're sure to leave a lasting impression on your wardrobe—and your soul.

Explore the captivating collections of East Village and Ruby Rocks at and, and join the movement towards a brighter, bolder future in fashion.