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  • Writer's pictureHinton Magazine

The Barcelona bolthole you’ve never heard of

Occupying an elegant townhouse on Passeig de Colom, between the Gothic Quarter and the marina, staying at the Serras feels like borrowing a wealthy friend's apartment for the weekend. Arriving through its discreet entrance you are instantly transported to bold, colourful interiors and front office staff who make you feel instantly at home.

No wonder its reputation has rocketed and Serras now holds a trusted position in the Barcelona luxury hotel scene.

Impeccable service has been assured since opening by GM Antonio Bigone (Beyond Luxury Awards Best Hotelier 2020) who has now handed the responsibility to his wife Ona Matas (ex-Ritz London/Mandarin Oriental London) as he heads up the next Serras property in Andorra (soft opening Q4).

With Ona Matas at the helm, Serras won Conde Nast Traveler's top award for Spain (Best Urban Hotel 2021) cementing its place as a boutique alternative to otherwise die-hard fans of the Hotel Arts or Mandarin Oriental. In her words, “We have a great location and beautiful product but what makes us really special is our team; we like to spoil and surprise our guests so they feel extra special and they have an experience that goes beyond their expectations.”

Why visit Barcelona and Serras now? The hotel’s cultural angle helps tip the balance. It was in the top floor attic studio of the building that Picasso painted many of his early works, the most famous of which is Science and Charity (1897) which is on display in the Picasso Museum, Barcelona.

It goes without saying that you will eat well at Serras. Michelin-starred Marc Gascons has noticeably added to the incredible food scene in this city. The main restaurant is called Informal, also you have The Rooftop on the sixth floor with marina views, or the lounge bar Le Nine. Marc's creative twist on traditional dishes mean dishes such as red prawn with Catalan rice and shrimp carpaccio, tartare of veal fillet with fried Calaf egg, grilled goat with aubergine or a Basque-style turbot with chili oil. Such original combinations and top notch ingredients are utterly sublime!

  • Rates start from Euro 305 for a superior room, including wifi, daily newspaper, welcome amenities, taxes & fees.

  • Rates for the Be a Foodie in Barcelona package start from Euro 540 per night for a superior room, including breakfast, set menu dinner in “Informal Restaurant” for two people, welcome amenities, taxes & fees.

  • Book direct at

  • Serras has 28 bedrooms so advanced bookings is required during high season.

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