The Cider That Actually Belongs In Your Summer

There is a point every year when the shift happens. The weather settles, people start staying out longer, and suddenly what you are drinking matters again. Not in a performative way, not for the label, but because it sits alongside the moment. It either works or it doesn’t.

Kicking Goat Cider lands exactly where it should in that space. No overcomplication, no attempt to reinvent something that already works. Just a cider that understands its setting.

Made from one hundred percent fresh pressed British apples, the core range stays close to what cider should be. Medium, Medium Dry, and Dry each do their job without trying to stretch beyond it. Clean, balanced, and built for drinking rather than analysing. The kind of thing that holds up whether you are in a pub garden or sitting on grass with nothing planned beyond the next round.

What makes it more relevant now is how it has expanded without losing that clarity. The introduction of Kicking Goat Zero opens the door without turning it into a compromise. It drinks like something considered rather than something removed. Alongside it, Elderflower and Mint brings a softer edge, lighter, slightly floral, built for long afternoons rather than short pours.

It also understands how people actually drink during this time of year. Cans matter. Not as a trend, but as a practical decision. They travel, they chill quickly, and they fit into the kind of unplanned settings that define summer. Parks, last minute barbecues, evenings that start somewhere and end somewhere else entirely.

In London, it is already finding its place where it should. Behind the bar at The Hart, The Hero, and The Walmer Castle, it sits among places that understand pace, atmosphere, and the value of keeping things simple.

There is nothing forced about it. No big statement, no attempt to position itself as something it is not. It is cider that fits into real life without asking for attention.

And that is exactly why it works.