The Fellowship: High performance grooming solutions that allow men to feel, look and be better.

Launching in time for the start of Summer, male supermodel and entrepreneur Andrew Cooper, and brand expert and marketeer, Duncan Morris, have partnered to create a new men’s high performance grooming brand with a difference; The Fellowship.

Five years in the making, Cooper and Morris initially developed the concept when they couldn’t find quality products that worked as hard as they should. As firm believers in products that should help men look their best, for the least amount of effort, The Fellowship was born.

Whilst noticing the absence of a truly accessible, natural men’s brand on the market, both business partners brought their own areas of expertise to the brand’s development. Cooper’s entrepreneurial beauty and industry credibility matched with Morris’ wealth of brand development and marketing prowess, ensure a product line of the highest quality and standard. With an ambition to thoroughly normalise the concept of male skincare and grooming, whilst cultivating a unique community in doing so, The Fellowship aims to cater to all men; streamlining the grooming process and preparing them to stand-up to the wilds of modern life.

Andrew Cooper said “Throughout my career I’ve been lucky enough to travel the world, experiencing and testing pretty much every grooming product there is. This is where I’ve seen a gap for no-nonsense, natural products that are uncomplicated in their approach, whilst having a responsibility to the planet. With The Fellowship, we wanted to work with the best ingredients to develop the products of the future. Creating a tailored collection of the very best products men can trust, the kind of products that when you use them once, you can never go back.”

Duncan Morris said “There was a brand that only used the purest quality products. Throughout my career I’ve had a vast amount of experience in defining and building brands based on customer insight and future consumer trends; and I could see this rising demand from men wanting to look after themselves more than ever, but seeking guidance from a brand they could rely on to steer and advise them.”

The brand uses a strong blend of natural ingredients and vitamin-rich formulas featuring nourishing oils and fresh botanical extract. Ingredients including combinations of mandarin, green tea and ginger, hyaluronic acid, aloe vera and organic shea butter, as well as amino acid, coconut and neroli, to name just a few. Fortified with natural plant extracts providing multiple vitamins and antioxidants that stimulate, as well as hydrating treatments which nourish skin, the powerful mix of key essential oils boasts an unlimited number of benefits for the busy modern man. Additionally, the brand is also vegan, cruelty-free and comes in recycled planet-saving packaging; as the brand firmly believes looking your best shouldn’t cost the earth.

Indeed, the brand’s hero product, the Advanced Moisturiser promises to instantly hydrate skin and reduce fine lines and wrinkles by using an eclectic array of ingredients including borage, sea buckthorn and prickly pear. Expertly crafted, the solutions have been developed and personally formulated by Cooper and Morris, alongside the expertise of progressive formulators at an apothecary in the Cotswolds. Clinical studies have found the product to be fast absorbing and easy to use, leaving skin feeling instantly smoother, healthier looking and brighter. What’s more, after only 4 weeks of use over 84% of men said their fine lines and wrinkles had visibly been reduced whilst 92% said their skin was left feeling hydrated and looking visibly plumped.

The first collection of products to launch will include five essentials; the Advanced Moisturiser (hydrating skin and reducing fine lines), Strengthening Shampoo (stronger hair for maximum thickness), Nourishing Conditioner (enriching hair for maximum strength), Energising Body Wash (reinvigorated skin that’s deeply cleansed) and Toning Body Moisturiser (firmer skin that’s smooth and ultra-hydrated).

The Fellowship will offer all five initial products to be purchased separately or as a collective, whilst offering their loyal customers the chance to join as Fellows, when later this year they’ll have the additional option to partake in a subscription box concept and streamline the way they approach their grooming regimes forever.

‘To look right. To live right.’