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  • Writer's pictureHinton Magazine

Women's Fashion Series: The Roaring 1920's - Flappers and Freedom

The 1920s, often referred to as the "Roaring Twenties," was a decade of unprecedented change, especially for women. Marked by the end of World War I and the beginning of the Jazz Age, this era brought about a significant shift in social dynamics, cultural norms, and, notably, fashion. Women's fashion, in particular, underwent a radical transformation, liberating women from the restrictive styles of the past and ushering in an age of freedom and self-expression. This article will explore how the 1920s revolutionised women's fashion with the rise of the flapper, shorter hemlines, and a departure from corsets.


1920's Fashion

The Rise of the Flapper

The term "flapper" became synonymous with the new breed of young women who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered "acceptable" behaviour. The flapper was more than just a fashion trend; she was a social and cultural phenomenon that challenged traditional ideas about femininity and womanhood.


Fashion Elements of the Flapper

  • Shorter Hemlines: Skirts rose from the ankle to well above the knee, allowing women greater mobility.

  • Loose-fitting Garments: The flapper dress was typically straight and loose, allowing for greater freedom of movement.

  • Bobbed Hair: The traditional long hair was often cut into a bob, symbolising a break from the past.

  • Accessories: Cloche hats, headbands, and elaborate jewellery like long pearl necklaces became popular.

The Departure from Corsets

One of the most significant changes in women's fashion during the 1920s was the departure from corsets. For centuries, corsets had been a staple in women's wardrobes, designed to cinch the waist and create an hourglass figure. However, the 1920s saw a move towards more natural lines and shapes.

  • Brassieres: The invention of the brassiere offered a more comfortable and natural alternative to the corset.

  • Elastic Fabrics: The introduction of new, more elastic fabrics allowed for garments that could stretch and move with the body.

Shorter Hemlines: A Symbol of Liberation

The rising hemlines were not merely a fashion statement; they were a symbol of liberation. The shorter skirts allowed women to engage in activities that were previously considered "unladylike," such as dancing the Charleston or riding a bicycle. This newfound freedom was not just physical but also symbolic, representing women's increasing independence and social mobility.


The Influence of Popular Culture

The 1920s was the era of jazz, silent films, and a burgeoning Hollywood. Icons like Louise Brooks and Clara Bow became fashion role models for young women. The influence of popular culture was so strong that fashion trends often originated from film sets and jazz clubs, making their way into mainstream fashion.


The 1920s was a decade of transformation for women's fashion, marked by the rise of the flapper, shorter hemlines, and a departure from corsets. These changes were not merely aesthetic but deeply rooted in the social and cultural shifts of the time. Women were breaking free from the shackles of tradition and embracing a new era of freedom and self-expression. The fashion of the Roaring Twenties was revolutionary, reflecting the spirit of an age that was questioning norms and setting the stage for the modern world.


The legacy of the 1920s continues to influence fashion today, reminding us that fashion is not just about clothes but a reflection of broader social and cultural trends. Whether you're donning a flapper dress for a themed party or appreciating the comfort of elastic fabrics, the echoes of the Roaring Twenties are still very much alive, almost a century later.

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