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  • Writer's pictureHinton Magazine

Women's Fashion Series: The Sizzling 1970s - Disco Fever and Feminist Flair

The 1970s was a decade of contrasts, a melting pot of styles and ideologies that reflected the era's social and political upheavals. From the glitz and glamour of disco to the rise of feminist fashion, the '70s were a time of experimentation and self-expression. This article takes you on a journey through the sizzling seventies, exploring how fashion became a powerful tool for social and political commentary.


1970's women's fashion

Disco Fever: The Glitz and Glamour

Disco was more than just a musical genre; it was a cultural phenomenon that influenced fashion in a big way. The discotheques were filled with people donning flashy, extravagant outfits that were designed to catch the eye.


Elements of Disco Fashion

  • Sequins and Satin: Shiny fabrics were a staple in disco fashion, often seen in the form of sequined dresses and satin shirts.

  • Bell-Bottoms: These flared trousers became synonymous with disco culture, often paired with platform shoes.

  • Halter Tops and Jumpsuits: These were popular choices for women, offering a blend of style and comfort for a night of dancing.

Feminist Flair: Fashion as Political Expression

The 1970s also saw the rise of feminist fashion, influenced by the second wave of feminism that swept through the Western world. Women began to use fashion as a form of social and political expression.


The Power of Feminist Fashion

  • Pantsuits: Inspired by the women's liberation movement, pantsuits became a symbol of equality and were popularised by icons like Gloria Steinem.

  • Anti-Establishment: T-shirts with slogans like "The Future is Female" or "This is What a Feminist Looks Like" became popular.

  • Natural Beauty: The '70s saw a move away from restrictive beauty standards, with many women embracing natural hair and minimal makeup.

The Intersection of Disco and Feminism

Interestingly, disco and feminist fashion were not mutually exclusive. Many women embraced both, using the glamour of disco to express their newfound freedom.


Fashion as a Form of Liberation

  • Personal Style: The '70s encouraged individuality, allowing women to mix and match styles from both disco and feminist fashion.

  • Sexual Liberation: Disco fashion, with its revealing cuts and flashy fabrics, was also seen as a form of sexual liberation for women.

The 1970s was a decade that used fashion as a canvas for social and political change. Whether it was the flashy extravagance of disco or the empowering messages of feminist fashion, the era was a turning point in how we perceive the relationship between fashion and society.


As we look back on the sizzling seventies, it's clear that the decade's fashion was deeply intertwined with its cultural and political movements. Whether you're donning a sequined jumpsuit or a feminist slogan tee, the influence of the '70s continues to resonate in today's fashion landscape.

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