A New Chapter in British Refreshment: Toby & Co Launches The Green One

There is a quiet revolution happening in the world of soft drinks, and it begins with a can that looks as refined as it tastes. Toby & Co, a new British-born brand founded by internationally acclaimed drinks specialist Tobias Gorn, is stepping into the spotlight with its debut release, The Green One. The brand’s mission is both simple and ambitious: to redefine what a soft drink can be by blending the sophistication of luxury beverages with the science of wellbeing.

The Green One is not your average sparkling refresher. It is a meticulously crafted experience that captures the artistry of modern British craftsmanship while drawing inspiration from the world’s most beautiful landscapes. Think English country gardens, the crisp air of the Alps, and the warmth of the Mediterranean coast, all poured into one elegant can.

Inside, the drink combines botanicals and functional ingredients that do more than simply quench thirst. Green tea extract with L-Theanine, nootropic mushrooms such as Lions Mane and Reishi, and a delicate balance of magnesium, potassium, and Celtic sea salt create a drink designed to refresh both body and mind. The Green One supports hydration, cognitive clarity, and sustained energy, while its complex flavour profile evokes fine teas and sparkling wines with a soft herbal finish.

For Gorn, the founder and visionary behind Toby & Co, this drink is deeply personal. “We wanted to create something that reminds us of our favourite adventures, from the British countryside to the Alps and the Mediterranean,” he explains. “A drink that brings joy, relaxation, and a sense of everyday luxury. Something that can turn refreshment into a ritual.”

Unlike many functional or alcohol-free alternatives that aim to mimic existing products, Toby & Co has created something entirely its own. The Green One is as versatile as it is original, served chilled on its own or paired with a premium spirit for a signature twist. Every botanical has been chosen for both flavour and function — Ashwagandha and Ginseng for vitality, Ginkgo Biloba and Gotu Kola for cognitive support, and an aromatic blend of herbs that anchor the drink firmly in its British roots while carrying the freshness of the Mediterranean.

Equally important to the brand’s philosophy is sustainability. Toby & Co operates with environmental integrity at every stage, from sourcing to production. The ingredients are crafted on an award-winning organic farm using green chemistry methods that preserve their natural potency. Every component is ethically sourced and fully traceable, and the company supports reforestation and biodiversity projects to offset its carbon footprint.

“Luxury should be responsible,” says Gorn. “Every can of Toby & Co contributes to something greater, from supporting ethical producers to restoring nature in our own backyard.”

With no added sugar, no artificial colours or preservatives, and naturally sweetened botanicals, The Green One represents a new kind of indulgence — one where pleasure and wellness go hand in hand. Suitable for vegan, vegetarian, and gluten-free lifestyles, it brings a mindful touch to modern refreshment.

Toby & Co’s The Green One is available exclusively through selected fine stores and online membership at https://tobyandco.uk/, priced at £5.99 per can. Members enjoy early access to future releases, preferential pricing, and a closer look behind the brand’s philosophy of taste, wellbeing, and responsible luxury.

It might be called The Green One, but this is more than a colour — it is a statement. A drink for those who value sophistication without compromise and who believe that feeling good should always taste exceptional.