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  • Writer's pictureHinton Magazine

Anthropics Technology Showcases Zyler Virtual Try-On at the Retail Technology Show 2024

Anthropics Technology, the innovative R&D company behind the AI-powered Zyler Virtual Try-On software for fashion retailers, is excited to announce that it is exhibiting at the Retail Technology Show, taking place at Olympia, London, 24-25 April 2024. The company's stand, 6B09, is a hub for retailers seeking to enhance the shopping experience through cutting-edge virtual technology. 


Zyler Virtual Try-On creates a lifelike virtual representation of the user, allowing them to see how different garments fit and look on their unique body shape. Already piloted or adopted by John Lewis Fashion Rental, Moss, and Larusmiani, among other fashion retail brands, Zyler is designed to enhance customer experience, increase engagement and loyalty, and reduce returns.


The Retail Technology Show is a premier event that brings together the best in the retail industry to showcase the latest technological innovations. This year, Anthropics Technology aims to steal the spotlight with its Zyler Virtual Try-On software, a powerful solution that allows customers to try on clothing virtually, creating a seamless and engaging shopping experience.


Zyler Virtual Try-On

Zyler Virtual Try-On has been designed with the modern fashion retailer in mind. As customers increasingly shop online and seek personalized experiences, the software offers an intuitive and realistic way to try on clothes without a physical product. 


"We're thrilled to be exhibiting at the Retail Technology Show this year," said Alexander Berend, CEO at Anthropics Technology. "Zyler Virtual Try-On represents a significant step forward in retail technology, offering a unique solution that enhances the shopping experience for customers while providing retailers with a powerful tool to drive sales. We can't wait to show everyone what Zyler can do."


Anthropics Technology's team will be at Stand 6B09 to provide live demonstrations of Zyler, showcasing how easy it is to use and how it can be integrated into various retail platforms.

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