B Bagel Brings a Fresh Slice of Joy to New Oxford Street

London’s bagel scene is about to get a delicious new addition as B Bagel opens its latest shop on New Oxford Street. Known for its authentic freshly baked bagels and effortlessly cool approach to breakfast and lunch, the brand is celebrating its arrival in the heart of the capital with three days of free bagels, prizes and unmistakable New York flair.

From Monday 27 October, B Bagel will mark its grand opening with a bagel bonanza that promises to leave Londoners smiling. The first hundred visitors through the door on each of the first three days will walk away with a goody bag filled with fresh bagels, brownies, signature bagel crisps and shop credit. With giveaways limited to early risers, this is one launch that rewards enthusiasm as much as appetite.

The celebrations do not stop there. Between 12 and 2pm from Tuesday to Thursday, guests will have the chance to spin the now-famous bagel wheel to win an array of prizes. From stylish branded merch and freshly baked treats to the ultimate reward of a month’s worth of free lunches, the experience is designed to bring a playful twist to lunchtime in the city.

Strategically timed ahead of the Christmas shopping rush, B Bagel’s newest location will serve its classic menu of handmade bagels, hot drinks and breakfast favourites, alongside deli items that make perfect grab-and-go options for those on the move. Everything will be baked on site, ensuring that signature texture that loyal fans have come to love — crisp on the outside, soft and chewy within, a combination that is simple in theory yet perfected only through time and craft.

B Bagel’s rise across London has been nothing short of impressive. With six shops already thriving, the brand’s seventh opening marks another step in its journey from neighbourhood gem to citywide staple. Behind each bagel lies a dough recipe so closely guarded it has become a quiet legend among its followers, and it is this devotion to quality that keeps customers coming back for more.

For those who appreciate the simple joy of a well-made bagel, B Bagel’s arrival on New Oxford Street is one worth celebrating. Doors open on 27th October at number 52. Freshly baked, beautifully balanced and brimming with flavour, B Bagel is ready to remind the city that happiness often comes in circular form.