B Bagel Brings Back London’s Most Festive Bite for 2025

Christmas in London just got a whole lot tastier. B Bagel, the cult favourite known for its freshly baked creations and queues that wrap around the block, has brought back the holiday bagels that stole the Christmas sandwich crown last year. From today, the festive flavours return to all B Bagel shops across the capital, including their newest spot on New Oxford Street.

This year’s line-up features two irresistible festive heroes. The Holly Jolly Turkey Bagel is a full-blown feast wrapped in a perfectly toasted circle of joy. Think tender pulled turkey, cranberry sauce, creamy mayo, and a generous helping of festive cabbage and spinach for balance. It comes topped with a crumbly bagel crust and a side of brandy infused gravy, because B Bagel believes Christmas deserves a dip.

For those on the plant based path, the Tofu Tinsel Treat proves that meat-free can still mean mouth-watering. It mirrors all the festive goodness of its turkey counterpart with roasted tofu, cranberry sauce, vegan mayo and that same signature brandy infused gravy for dunking. Both are priced at £9.50 to take away or £11.50 to eat in, and come with your choice of salad or crisps when dining inside.

Behind the scenes, the bagels are baked on site daily using a dough recipe B Bagel guards closely. The result is a crusty outer layer that gives way to a soft, chewy inside, the kind of texture that makes every bite feel like an occasion.

Founder Yoav Baumgarten says this year’s return is all about celebrating a phenomenal year for the brand. “We’re rounding off an incredible year for B Bagel by bringing back our much-loved Christmas bagels, complete with our signature brandy-infused gravy dipping sauce. Last year they proved to be the perfect festive treat for hungry Christmas shoppers, bleary-eyed partygoers, and anyone in need of a little seasonal comfort, and we can’t wait to share them with Londoners once again.”

Whether you’re grabbing a quick bite between shopping sprees or meeting friends for a festive lunch, B Bagel’s Christmas menu is pure holiday spirit served warm. With a new location adding to its growing family of London shops, the city’s favourite bagel stop is once again proving that joy sometimes comes in the shape of a circle — and tastes like Christmas.